A Week in the Life of a QA Specialist – Masha Nadav

Posted on Feb 10, 2026

NAL External Audit at Hazera

The annual NAL external audit is one of the most important milestones in our QA calendar. It’s an intense, detail-oriented week that requires accuracy, teamwork, and readiness across every department.

NAL stands for Naktuinbouw Authorized Laboratory. Its accreditation ensures that seed testing laboratories operate with high reliability and quality standards.

The goal is to guarantee that seeds meet strict quality requirements before commercialization, providing confidence to customers and regulatory bodies. This accreditation reflects compliance with Naktuinbouw conditions and international protocols for seed quality testing.

I approach this week together with Michal Efrat – Quality Assurance Manager IL, whose experience and guidance are essential in ensuring everything runs smoothly. This is how our audit week unfolded.

Sunday – First preparations & system alignment

As the workweek begins on Sunday, the NAL audit preparations are already underway. Together with Michal, I review the full audit plan and prioritize what needs attention before the auditors connect.

Our focus areas include:

Ensuring all documentation is updated and easily accessible
Reviewing corrective actions from previous audits – both internal and external
Validating training files and operator competencies
Confirming traceability across the labs and the processing plant

Having conducted remote audits consistently over the past three years, we are well-versed in NAL’s expectations and highly experienced with both the process flows and the technical challenges associated with remote audits. All our remote audit equipment – a clearly time-lined agenda in Teams, phone camera, Jabra speaker, and backup devices – is prepared in advance so we can concentrate fully on content rather than logistics.

Sunday ends with a solid overview and clear direction for the next day.

Monday – Documentation completion

Monday is dedicated to advancing one of our most important long-term improvements: the transition to our new documentation system, WIN. We focus on organizing existing materials, mapping, and ensuring the new structure fully supports daily operations.

The WIN system brings significant advantages to QA and all operational units:

Centralized and controlled — documents are stored in one place, easy to find, and always up to date.
Automated workflows — approvals and updates run smoothly, supporting compliance with ISO, NAL, and corporate standards.
Multi-language support — improving accessibility for all teams.
Smart navigation — links between related documents and role-based access ensure users quickly find only what’s relevant to their function.

This marks a meaningful shift toward more efficient, transparent, and aligned documentation management.

In addition, we schedule a focused session with key departments to address Non-Conformities (NC), support their analysis, and ensure follow-up on corrective actions that drive real change. This collaboration strengthens ownership and improves solution effectiveness.

By the end of Monday, we’ve made strong progress: the documentation system is well-structured, and teams are aligned on actions, setting a solid foundation for the upcoming audit and future improvements.

Tuesday – Audit day 1: Health Lab

The first audit day starts with an unexpected twist: one of the professional auditors is sick and unable to join. Fortunately, a replacement is arranged quickly, and we begin the session without delays.

Using all the tools, the auditors are guided through the Health Lab.
Focus points include:

Sample reception & labeling
Equipment qualification
Method demonstration
Training files for each Health Lab technician
Documentation and data integrity

We also make sure to show as many Health Lab methods as possible within the time frame, giving the auditors a complete and realistic view of our routine QC work.

The day ends with positive feedback – a good start.

Wednesday – Audit day 2: Germination Lab

The second day focuses on the Germination Lab.
We demonstrate:

Accredited germination methods
Environmental monitoring
Scoring and record keeping
Sample identification
Training and qualification of germination technicians

We walk the auditors through multiple workflows, ensuring they get a full picture of our capabilities.

Thursday – Audit day 3: Processing Plant

The final day of the audit focuses on the Processing Plant, with a more targeted and concise scope.

The auditors review two core methods:

TSW (1000 seed weight)
The sampling process

We demonstrate both methods clearly through the remote setup. The auditors also place strong emphasis on two essential QA elements:

Training and competency of plant employees, including qualification for each task
Equipment calibration and maintenance, ensuring accuracy and reliability over time

The team provides all required documents and explanations, and the session flows smoothly from start to finish. The auditors show strong engagement throughout, and the review concludes on a positive note, reinforcing the solid work and professionalism of the plant team.

Looking back

This NAL audit week was intense but deeply rewarding.
Working closely with all the operational teams from QC and the processing plant showed once again how much preparation, communication, and teamwork matter.

The effort was truly cross-functional, connecting QA with every part of the business to ensure compliance, efficiency, and customer trust.

Despite the limitations of remote auditing, we provided a complete, transparent, and confident demonstration of our work. We can proudly say:
It was a successful audit and a valuable learning experience – The observations shared by the auditors will help us further improve our processes to ensure the highest quality of operations and products before delivering seeds to our customers.

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Growing Together with TOP The Onion Group

Posted on Feb 02, 2026

Healthy onion sets that growers can rely on

For more than thirty years, TOP The Onion Group has been a leading player in the production of first-year onion sets and the export of onions for consumption. What sets the company apart? A strong focus on quality and healthy starting material.

“We do everything we can to grow our onion sets as healthy as possible,” says International Sales Manager Erwin Groen. “That’s why TOP is the only company working on virgin land in northern France. This results in healthy products that growers can truly rely on.”

A shared ambition for quality and sustainable breeding

Over the years, the focus on quality at both Hazera and TOP The Onion Group evolved into a broader ambition. After years of working together in practice, it became clear that more could be achieved through closer collaboration. That shared conviction brought both parties together in an exclusive partnership.

“Hazera is one of the few companies truly involved in breeding varieties specifically for onion sets,” Erwin explains. Rather than adapting existing varieties, Hazera focuses on targeted breeding. According to Erwin, this is exactly where Hazera’s strength lies. “Many players try to tailor varieties to the market without a solid breeding program behind them. These varieties often originate from countries such as Australia or Japan. A variety that performs well there may struggle under Dutch conditions. We want varieties that are reliable, perform when it matters, and fit local growing conditions. That’s why it’s so important to develop varieties in the same environment where they are ultimately grown.”

The partnership therefore goes far beyond seed alone. “We are in close contact and share everything,” Erwin explains. “From market developments to feedback from growers. Together, we look years ahead and proactively address challenges such as disease resistance, drought tolerance, and fusarium.”

For Erwin, it’s clear: “Together, you are stronger. This collaboration enables us not only to offer better varieties, but also to safeguard quality and reliability for growers.”

Top performance within the onion set portfolio: Crusado and Akado

Within the current onion set portfolio, several varieties clearly stand out among TOP customers, including Crusado and Akado. “Crusado is, in our view, one of the best varieties in the early segment today. It is clear that breeding has focused on achieving the optimal combination of early harvest, high yield, good storability, and strong root development. Thanks to its powerful root system, Crusado is also better able to cope with drier conditions,” Erwin explains. “Crusado has meanwhile become a real favorite among many onion growers: the variety delivers high returns and, thanks to its excellent quality, is also very suitable for export to overseas destinations.”

Akado is a true standout in the red segment, mainly because this variety does not require heat treatment. “Akado is the only red variety currently available on the market for which this treatment is not necessary. Normally, red varieties are prepared through a treatment with high temperature and humidity to prevent the onions from forming seed stalks,” Erwin explains. “Although this preparation is effective in preventing bolting, it has the drawback of increasing the risk of bacterial rot. As a result, many growers have stopped producing second-year red onions. We believe these bacterial issues are largely linked to the preparation process. With Akado, we have found a clear solution. In addition, Akado is also a very early variety, which makes it even more attractive for growers.”

Varieties such as Crusado and Akado illustrate what TOP The Onion Group stands for: reliability, quality, and solutions that work in practice. Combined with the intensive collaboration with Hazera, this forms a solid foundation for continuing to develop onion sets in the future that are tailored to Northern European conditions and the needs of growers.

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DORMO — MVP since 2006

Posted on Jan 19, 2026

Introduced in 2006, DORMO has earned its place as a true Rijnsburger classic and one of Hazera’s top-performing onion varieties. Season after season, DORMO delivers where it counts, building a strong reputation in the Netherlands for storage and export.

This variety stands out for its very firm bulbs and excellent skin retention — key qualities that keep DORMO in top shape throughout long-term storage. Under pressure, DORMO performs, making it one of the most reliable onions for extended storage periods.

With the highest net storage return, DORMO gives growers a competitive edge. Strong skin, solid firmness and consistent quality all the way to market make this variety a proven choice for export-focused programs.

No hype. Just performance.
DORMO. Proven winner.

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Meet the People Behind the Crops: Ignacio Lopez

Posted on Jan 13, 2026

At Hazera, we are proud of our dedicated team, which works passionately to provide our growers with the best products. While we tend to put our products in the headlines, it is the Hazera team who are behind our success. Let’s shine the spotlight on Ignacio Lopez, Sales Manager for Latin America.

Ignacio Lopez grew up in Chilecito, a small town in Argentina, where agriculture was part of his everyday life. His roots in farming go back to childhood, helping his father in a water drilling company. “I could see the farmers’ work and how they started growing a little plant that then ended up being the food of somebody. I really loved that,” he recalls.

After studying Agronomic Engineering and completing an MBA, Ignacio joined Hazera. “I thought: if I know the technical part, it’ll be easier for me to go deeper on the business side,” he explains. Based in Buenos Aires, he has led Hazera’s commercial activities in South America and the Caribbean for over three years. Since January 2026, he has taken on a new role as Sales Manager for Latin America, now also overseeing Central America, including Guatemala, Costa Rica, Honduras and Panama. “It allows me to explore an unfamiliar market, understand its dynamics, and deliver the results we need,” he says. “My goal is to elevate our Latin America region to a higher level of market positioning.”

Outside work, family comes first. Ignacio is the proud father of a one-year-old daughter, whom he calls his Princess. He enjoys travelling with his partner, discovering new food, and sports. “I’m a BBQ enthusiast and a sports lover. I enjoy running, which I can do when I’m travelling,” he adds.

If you had to explain your job to a 5-year-old, how would you do it?

Ignacio smiles before answering: “I really love this question because maybe I even have to explain it in a couple of years to my little girl.” His answer is simple and playful: “I help farmers to choose the best seeds. If I’d have to compare it, I would say it’s like picking the right shoes to run fast. If you choose the right shoes, you will run fast, and you could win competitions. Helping farmers choose the right seeds means their vegetables grow strong, tasty and healthy.”

What’s something you’ve learned during your career at Hazera from working with colleagues or partners from different cultures?

“It’s always challenging. But it’s also nice to do and this is something that I’m really passionate about,” Ignacio says. His biggest lesson? “Listen first and then adapt.” Latin America is wonderfully diverse with different communication styles and decision-making approaches. “All that can change from one valley to another,” Ignacio explains. Sometimes that means a detailed presentation, other times hands-on in the field, or even a quick WhatsApp voice note. For Ignacio, building trust and respecting local expertise is key: “And celebrate wins together, whenever you can.”

What’s the most unusual or memorable thing that’s ever happened to you in your career?

Ignacio doesn’t hesitate: “We did an event in the last week of October in Peru which we called the Hazera Onion Experience,” Ignacio recalls. The three-day event brought together growers, dealers, buyers and technical experts from across the globe. “Seeing every actor in one place meeting, sharing insights, building new connections… I realised we are on the right track. Collaboration accelerates and multiplies for sure.” The event took over a year to plan and involved 150 participants. “I didn’t do it by myself; I just had a great team that did it. Now we are analysing how to shape this concept for the future – maybe biannually or with other crops like tomatoes.”

One of the reasons Ignacio feels at home at Hazera is the company culture. “When you have an entrepreneurial mindset, Hazera is the right place. You don’t hit walls here, you find bridges instead. That makes it easier to innovate and create impact,” he says.

If you could look ahead 10 years, what change in your job field would excite you most?

“Climate-change is going to be a real challenge in a couple of years. We’re already seeing that now with dry seasons and heat,” Ignacio explains. He also sees technology playing a bigger role: “We have to pair that with digital tools for farmers to predict planting windows, disease pressure, labour needs and even market timing.” AI-supported demand forecasting and data-driven practices will help reduce risk, waste, and cost while improving yield, flavour and shelf life. Helping farmers adapt step by step is something Ignacio enjoys: “I like to show where you can be and why it should be done.”

Which colleague would you like us to interview next?

“I was thinking about Santiago Oliva. He’s the Portfolio Marketing Director of Cucurbits and Peppers,” Ignacio suggests. “He’s really young for the position and has worked in different countries and sectors. It would be interesting to see how he did it.”

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Meet the People Behind the Crops – Heritage Edition: Wim van der Heijden

Posted on Sep 04, 2025

At Hazera, we value the people who have helped shape our company over the years. In this Heritage Edition, we’re reconnecting with colleagues who may have left the workplace, but whose contributions are still part of our story. Today, we speak with Wim van der Heijden, retired breeder and product development specialist from Kaatsheuvel (NL). Wim played a key role in the development of important crops and helped build the foundation that still supports our work today, a great example of what it means to grow together.

Wim, father of two daughters and grandfather of four grandchildren, worked at Hazera for nearly 40 years before retiring in 2019. After studying at the Higher Agricultural College, he started in 1981 as an assistant breeder in Stompwijk. There, he worked on bush beans, parsley, and other legumes. After about five years, he was transferred to the Tuitjenhorn location, where he spent another five years working as a breeder for radish, and later also for red beet and carrots.

“You can hardly imagine it now,” Wim says, “but back then there was no marketing department. Breeding and sales worked together, which sometimes led to large stocks of seeds that couldn’t be sold.” To improve this, a marketing department was set up. Wim became part of this team as Product Development Specialist for the root and bulb crops, which at that time included nearly all vegetable crops Hazera was active in.

Around 2000, Wim became Product Manager for onions, radish, leek, and red beet, and served as backup for carrots. Until his retirement, Wim remained active as Product Manager. In the last eight years, his focus was mainly on onions and radish. He led colleagues in various countries and worked on defining and developing the traits varieties needed to have.

What is a common myth in your field of expertise?
Wim laughs as he recalls a story that used to circulate: “A colleague once said courgette seeds germinate better if you put them under your pillow at night and sow them the next day. Whether it’s true? No idea, but it was a funny theory!”

In your opinion, what is the most important strength someone needs to be successful in your job?
Wim doesn’t have to think long. Good collaboration with colleagues and perseverance are, in his view, essential. “With onions, for example, a biennial crop, it takes about six years to go from A to B. It requires a lot of patience and endurance.” He also believes you shouldn’t be too theoretical. “I need to hold a product in my hands to judge whether it has potential. You can’t be afraid to get your hands and feet dirty,” he jokes.

Tell us about a project you’re proud of and why.
After a career spanning nearly 40 years, there are of course many projects to look back on. Wim is especially proud of the development of firmness in Hazera onions. He explains that Hazera was one of the first companies to purchase a firmness tester. “Every onion from every line was manually pressed to determine firmness and select the best. That project took about 15 years, but we really hit the mark with it. The Centro and Dormo varieties resulted from it.” Hazera still offers these varieties. And according to Wim, that’s likely to continue due to their unique characteristics. “Also worth mentioning,” Wim adds, “is that Hazera was one of the first to develop downy mildew resistance in onions. That was quite a breakthrough in onion breeding.” Wim has plenty more to say about onions. He enthusiastically talks about Hazera’s growth: “In the Benelux, we started with a 2 to 3% market share in onions. Thanks to the right varieties in terms of yield, firmness, sprouting tolerance and storability, we grew to almost 30%. We completely turned the market upside down.”

What does “Hazera – Growing Together” mean to you?
During the interview, Wim repeatedly emphasizes how Hazera grows as a team.
“Of course you’re never alone. We do everything together with the breeding team, the sales team, etc. We started with a 2 to 3% market share in onions. That’s nothing, right? Farmers didn’t even know us. And to turn that into almost 30%, we achieved that together.” Wim is also proud of what Hazera achieved in radish by working with the same breeders. “Stability is very important, and that’s how you achieve the best results. I had the great privilege of choosing my own people. That’s a big plus, because you always choose people who suit you and have the right background. They were truly committed. That kind of motivation really makes a difference.”Tell us something about yourself that most people do not know.
“What most of my former colleagues probably don’t know,” Wim explains, “is that I always wanted to be a farmer. That never really came up at work.” Since he didn’t come from a farming background, he worked on a farm during school to gain hands-on experience. Wim continues: “That’s where I learned the tricks of the trade. Looking back, it really laid the foundation for my role as a breeder.” Things could’ve turned out very differently though. Originally, Wim planned to go into livestock. But after a crop farming internship, he changed direction. “Yes, I loved it,” he says with a smile. “And believe it or not: I only wrote one job application, and that was to Hazera!” Except for one short detour, Wim stayed until he retired. A career to be proud of!

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Meet the people behind the crops: Juan Montes

Posted on Jul 03, 2025

Juan Montes, father of two, was born in a coastal town in Almería, Spain. “Fortunately, I grew up surrounded by beaches and greenhouses, and since my father is a farmer, my connection with the crops was inevitable. So, I studied agricultural engineering at the University of Almería and started working as a crop advisor in 2004. After a little more than two years, I changed sectors and began working as an engineer in the technical department of a public works company. However, my love for crops led me back to technical advising for seven years at a large export company. Finally, I joined Hazera in 2014 as the development manager for tomato cultivation, where I remain to this day.”

What is a common myth about your field of expertise?
“In the agricultural sector, seed companies and the people who work for them are well received because they always bring new developments. However, we are rarely fully trusted, and it is often thought that our goal is only to sell at all costs.” Juan shook his head and said, “but nothing could be further from the truth. It is true that we aim to sell and repeat the sale year after year, but what we really seek is a partner who evolves and works with us, and we strive to build long-term partnerships, where both parties benefit and is built on trust.”

In your opinion, what is the most important strength someone needs to be successful in your job?
Juan said that “listening and understanding are the most essential traits.” He continued saying that “many times, we are eager to explain our materials, varieties, and their advantages, but perhaps we do not fully understand the focus, which leads to frustrations. Properly listening to and understanding the needs of the growers, the supply chain, and the consumers are the keys to success in our business.”

Tell us about a project you’re proud of and why.
“Over my ten years at Hazera, I’ve been part of many projects, but I’m especially proud of my growing involvement in Fresh Chain. This initiative allows me to deepen my knowledge of cultivation and markets while gaining a broader, global perspective on the business. It also gives me the opportunity to collaborate with colleagues from diverse countries and cultures,” Juan shared enthusiastically then he added, “It’s not just exciting—it’s also a significant challenge. A great example is our exceptional Roma tomato, Heredero. I have the privilege of showcasing it to customers in various countries, including Mexico, Morocco, and Spain, where it has been performing well. Heredero embodies everything we strive for: outstanding quality, firmness, ideal shape and size, high production, and most importantly, resistances, especially against ToBRFV.”

What does “Hazera- Growing Together” mean to you?
Juan said that for him Grower Together means “on one hand, growing myself as a professional, thanks to the development opportunities provided by Hazera and the chance to meet incredible people and professionals from other countries, whom I also see evolving. On the other hand, seeing how the growers, who work with us, grow thanks to our varieties and recommendations.”

Tell us something about yourself that most people do not know.
“Although everyone sees a logical progression in my career—being the son of a farmer, growing up surrounded by greenhouses—it’s normal to be linked to this job/sector. But the truth is, for me as a child going to the greenhouse when we misbehaved was a punishment by my father. When I got to university and told him I wanted to be an agricultural engineer, he was perplexed and when I started my studies, I discovered a new world and began to see plants differently. Fortunately.” Smiled Juan.

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Hazera Introduces new packaging design as part of Its rebranding journey

Posted on Apr 08, 2025

Same seed quality, fresh new look!

Hazera, a global leader in the vegetable seed business, is excited to introduce a refreshed packaging design, delivering the same high-quality seeds with a modern, sustainable twist.

Over the past year, Hazera has undergone a comprehensive rebranding process, updating its visual identity with a contemporary graphic language that better reflects the brand’s core values. This transformation is now extending to our packaging.

As part of this change, Hazera is taking steps towards greater sustainability by transitioning to more environmentally friendly packaging by eliminating the use of cans.

What’s New?

A redesigned logo, updated colors, and a fresh graphic look
Improved sustainability—transitioning away from metal cans

What Remains the Same?

The same seed quality you trust
Our unique security hologram for guaranteed authenticity
Familiar package sizes
Same packaging materials

This transition will occur gradually. If you still receive the previous design, rest assured that the new packaging will be available in your future orders.

For more information, please contact:
www.hazera.com / or check our social channels

HAZERA: Growing Together
Hazera Seeds is a global company that develops, produces, and commercialize seed varieties and is a global leader in the seed industry. Hazera has headquarters in both the Netherlands and Israel and operates subsidiaries in 11 countries, together with a distribution network serving over 130 markets.
Hazera is part of the Limagrain Group, an international farmers’ cooperative based in France. Limagrain has grown into the largest seed company in Europe, specializing in vegetables, field crops and cereals. The vegetable seed division at Limagrain is the largest in the industry

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Meet the people behind the crops: Caroline Wagner

Posted on Feb 24, 2025

At Hazera, we are proud of our dedicated team, which works passionately to provide our growers with the best products. While our products often steal the headlines, it is the Hazera team who are behind our success. Let’s shine the spotlight on Caroline Wagner, a dedicated tomato breeder in the High-Tech TOV segment.

Caroline Wagner has been with Hazera for four years as a tomato breeder in the High-Tech TOV segment. Caroline got her inspiration to pursue a career in agriculture from her uncles, as one was a farmer, the other one helped to build the first course of Agricultural Engineering in Brazil. Her academic journey includes attending an agricultural technical high school, earning a Bachelor’s and Master’s degree in Agronomy with a specialization in plant breeding, and completing a Doctorate in Science focusing on quantitative genetics. She moved from Brazil in 2008 and has been working in high-tech agriculture since 2012.

What is a common myth about your job or field of expertise?

Caroline shared two myths. One being a fun fact that “plant breeding is one of the oldest professions. Even the Bible mentions it and says that growers saved the best seeds from the best plants for the next season.” Then she continues with the other myth that “breeders are difficult people because of the advanced level of study involved in our work. Some believe we’re “too smart,” but that’s not the case. We’re regular people like anyone else -some better, some worse, but overall, we’re just human like everyone else.”

In your opinion, what is the most important personality strength someone would need to be successful in your job?

According to Caroline, if you want to succeed in her job “you need to be curious and humble, always open to learning from others. It’s essential to understand, accept, and adapt to imperfections because you will make mistakes. If you cannot overcome those challenges, plant breeding may not be the right field for you. You must also have the resilience to handle frustration and work well as part of a team.”

Tell us about a project you’re proud of and why.

“I’m proud of helping Hazera create a breeding strategy for High-Tech tomatoes and leading the implementation of the TOV breeding program. It has been a unique opportunity to define all the needs in terms of technology, people, and working models. Aligning the breeding plan with market needs and being part of the entire process of seeing new varieties from creation to becoming the best option for customers is incredibly satisfying. I feel grateful to work in a place that shares my values of transparency, honesty, and trust, and where my contributions are genuinely appreciated.” Caroline smiled then added, “it’s energizing to collaborate with colleagues across different departments and countries and to know that my work adds value to the team. I’ll never forget the moment when the first plants we bred were ready to go into the greenhouse in Made.”

What does “Hazera – Growing Together” mean to you?

“To me, ‘Growing Together’ is more than a slogan.” Said Caroline. “It’s a vision for collaboration and collective success. Growth should always be a shared journey, whether it’s with colleagues or customers. It’s about working together, not in isolation.”

Tell us something interesting or funny about you most people don’t know.

“When I was a child still living in southern Brazil, I used to mix up the sounds of “V” and “F” in words, just like Dutch people do. Funny enough, I ended up becoming a Dutch citizen, as if it was meant to be. Another lucky coincidence,” Caroline continued “is that I now live just 5 km from where my grandparents used to live for three years during their temporary relocation from Brazil to the Netherlands back in the 1980s.”

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Layers of Success: The Centro Onion Journey

Posted on Feb 14, 2025

The story of Centro, a high-performing onion variety now sold throughout Europe, is one of innovation and strategic focus. Over the years, Centro has become a key symbol of Hazera’s dedication to producing top-quality onions and driving success in the global market.

Thirty years ago, Hazera’s market share in onions was low. In 1993, a dedicated project team was formed, bringing together experts from R&D, Marketing, and Commercial divisions, along with an external onion specialist. The goal: to uncover the reasons behind the low market share and implement impactful changes to significantly improve it.

Through extensive discussions with key growers and packers, the team identified the core issues—low yield and poor skin quality—which led to low pack-out rates and considerable losses for customers. This realization helped the team set new priorities, focusing on four key traits: yield, skin quality, dormancy, and firmness.

Recognizing that “what gets measured, gets improved,” the team invested in a machine to accurately measure firmness. This new approach provided clear focus and helped define the right priorities. Over the next decade, Hazera’s onion team consistently used this tool during their evaluations, allowing them to identify clear differences in traits like yield and firmness between Hazera’s genetics and those of competitors.

Together with a group of colleagues, the team selected breeding number 37-58 F1 for development. It was thoroughly tested with leading growers in key onion-producing regions, and a detailed plan was created to guide the project in the years to come. Numerous trials confirmed the variety’s exceptional performance. The variety was named “Centro” due to its high rate of single centers and was first launched in key markets, the Netherlands and Germany. Within 6-7 years, Centro gained popularity and was adopted in many other countries.

Hazera’s long-term commitment and investments have led to a substantial increase in its market share for onions. Hazera continues to focus on breeding and the development of high-yielding varieties with unique traits.

Would you like to learn more about Centro? Contact us!

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Bringing fresh, healthy and sustainable vegetables to our partners worldwide

Posted on Jan 16, 2025

Hazera & HM.CLAUSE together at Fruit Logistica 2025 in Berlin, 5th to 7th February

Hazera and HM.CLAUSE, part of the Limagrain Group, will be present at Fruit Logistica from 5th to 7th February in Berlin. Michał Taraska and Manuel Ferrer, each leading the fresh chain approach for Hazera and HM.CLAUSE, will discuss their collaboration at their shared booth (A-50 in hall 1.2), highlighting innovative products and how collaboration strengthens the value chain.

Innovative solutions for the fresh chain

Over three days, visitors will discover solutions derived from our well-matched product portfolios. Michał explains: “both companies will contribute their unique expertise and diverse offerings through our collaboration. This is further strengthened by our shared ambition: bringing fresh, healthy and sustainable vegetables to our partners worldwide.

As joint forces, HM.CLAUSE and Hazera will present a wide selection of products at Fruit Logistica, with a special focus on tomato and watermelon varieties. “The range of our combined assortment is one of our key strengths,” Manuel emphasizes.

Portfolio HM.Clause

“Our Oxheart tomato range, including Dossimo and Flamansun, offers a vibrant color spectrum from red flame and brown to yellow,” Manuel explains. “Intuitivo and Curioso are two cherry tomato varieties that boast ToBRFV resistance. The Freeman variety represents our mid-sized tomatoes, known for their delicious taste and suitability for six-pack packaging.”

Manuel also highlights HM.CLAUSE’s melon range: “With varieties like Piel de Sapo, Galia, and the Cormoran in cantaloupes, our portfolio at Fruit Logistica showcases excellent taste, shelf life, and fruit quality.”

Portfolio Hazera

For Michał and Hazera, the focus is on healthy snack tomato varieties, especially the mini plum tomato Windsor. “This variety excels in virus resistance, high yield, 21-day shelf life and a more sustainable production process,” Michael explains. “With the upcoming yellow cherry tomato HA 49040, the first yellow cherry with ToBRFV (IR) resistance, we upgrade on the Summersun, a proven market leader in taste. Our third healthy snack tomato is the Tentadero, an umami-rich cherry tomato with a distinctive green-to-brown colour.”

In watermelons, Hazera continues to drive innovation with varieties like Exotica, Lynx, the Exceed-range, or novelties Mufasa – tiger type. “These hand-sized seedless watermelons are available year-round, and are known for their exceptional flavour and long shelf life,” Michał adds.

A strong and full shelf partnership

The collaboration between HM.CLAUSE and Hazera is built on years of experience. “Both sides bring deep knowledge and expertise,” says Manuel. Having led the development of key projects like Adora for HM.CLAUSE and Rosamunda for Hazera tomatoes, Manuel and Michal ensure that clients receive more comprehensive solutions, personal attention, and better results.

We are looking forward to seeing you at Fruit Logistica.

Meet us at our booth: A-50 in hall 1.2

HAZERA: Growing Together
Hazera Seeds is a global company that develops, produces, and commercialize seed varieties and is a global leader in the seed industry. Hazera has headquarters in both the Netherlands and Israel and operates subsidiaries in 11 countries, together with a distribution network serving over 130 markets. Hazera is part of the Limagrain Group, an international farmers’ cooperative based in France. Limagrain has grown into the largest seed company in Europe, specializing in vegetables, field crops and cereals. The vegetable seed division at Limagrain is the largest in the industry.

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Meet the people behind the crops: Jan-Lukas Pawlik

Posted on Dec 19, 2024

At Hazera, we are proud of our dedicated team, which works passionately to provide our growers with the best products. While our products often grab the headlines, it is the Hazera team who are behind our success. Let’s shine the spotlight on Jan-Lukas Pawlik (32) an R&D Trial Officer from Germany, who plays a vital role in our organization.

Jan-Lukas Pawlik has been working at Hazera as R&D Trial Officer since 2021 and is responsible for onion breeding trials in Germany in strong relation with the onion breeding team in Rilland. He lives with his wife and daughter in Weinheim. As the son of a biology teacher and a landscape architect, he has always been interested in the world of plants. After studying horticulture, he worked for an agricultural production company before joining Hazera.

In your opinion, what is the most important personality trait someone would need to have to work in your industry?

Flexibility and communication. As a trial area without a trial station, every activity is dependent on the partner growers and external companies. The weather and the availability of people and machinery must be coordinated. Whether to sow or harvest is decided anew every day.

Tell us about a project you’re proud of and why

Our harvesting machine, which was over 50 years old, was about to break down and could not guarantee that the trial plots would not be mixed. I was responsible for selecting a new harvester and, together with the production company, the necessary improvements and adjustments were made for the trial harvest. Today we have a reliable, flexible and modern harvesting machine for the coming years.

What does “Hazera- Growing Together” mean to you?

Responsibility – for employees, customers and varieties. To grow together as a company with our customers and our environment.

Tell us something about yourself that most people do not know

I’m not the biggest fan of the Christmas season, but I actually like the song ‘All I want for Christmas is you’ by Mariah Carey. So when this song is played up and down in the malls, I’m always happy.

Do you want to stay connected with our Hazera people?

Follow us our social media channels to stay connected with our Hazera people! If you have any questions left, don’t hesitate to ask them via our contact page!

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Harvesting Success: Southern Block Farming and Hazera South Africa Growing Together

Posted on Dec 17, 2024

Established in 2019, Southern Block Farming is nestled in the hot and humid sub-tropical climate of KwaZulu-Natal, South Africa on Blair Moore farm. Since its inception, the farm has been committed to cultivating high-quality produce while navigating the unique challenges presented by its environment. Central to this success story has been the strong partnership between Southern Block Farming and Hazera South Africa. Hazera, inspired by nature, brought their expertise to Southern Block Farming from the very start.

The collaboration began with James Kelly, Blair Moore farm’s founder, adopting Hazera’s Ferrara variety for cauliflower and broccoli. Despite the difficulties of growing brassicas during the summer season, the high cut percentage and excellent quality of Ferrara provided James with the perfect foundation for success. With Hazera’s guidance, even the challenging KwaZulu-Natal conditions became manageable.

By supplying varieties that promote healthy lifestyles and ensuring sustainable agricultural practices, Hazera supports not just farms but the communities they feed. This commitment extends globally, but Hazera’s local team—part of a diverse network spanning over 130 countries—demonstrates a deep understanding of regional challenges, delivering tailored solutions to meet Southern Block Farming’s specific needs.

As Southern Block Farming grew, so did their crop diversity. Hazera worked closely with James to phase rotations into his programme, conducting trials on carrots and other crops. These trials exemplified Hazera’s extensive research and their drive to improve yield, quality, and disease resistance. The technical advice provided by Hazera allowed James to identify the best carrot varieties for year-round supply, bolstering his farm’s reputation with buyers.

Events such as Hazera’s Carrot Day further strengthened this collaboration, introducing James to new industry knowledge and the opportunity to expanding his professional network.

Reflecting on the partnership, James stated that he appreciates the strong relationship built on mutual trust and respect. “Hazera’s team has always been by our side, offering advice and support whenever needed. Their commitment to growing together aligns perfectly with our mission,” James says. This trust epitomises Hazera’s promise, ensuring that farmers like James can fully unlock the potential of their seeds.

Drawing inspiration from our growers’ community spirit, nature, and the drive to succeed together, Hazera continues its efforts to support its loyal customers from seed to harvest.

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Hazera opens new high-tech R&D tomato greenhouse

Posted on Nov 25, 2024

Hazera’s new high-tech R&D greenhouse, unveiled last week in Made, the Netherlands, marks a significant milestone in the company’s ambition to become a leader in the high-tech tomato industry. The nearly 5-hectare facility, located next to Hazera’s headquarters, will serve as a cutting-edge hub for research and development.

This investment, supported by Limagrain’s vegetable seed division, aims to enhance Hazera’s research capabilities, focusing on developing tomato varieties with strong disease resistance (particularly to ToBRFV), high yield and excellent taste.

The official opening was done by the Mayor of Made-Drimmelen. From left to right Elad Shalit (Hazera), Gilles Gay (Limagrain), Mayor of Made-Drimmelen Mr. Scholtze, Milena Vulcheva (Deputy CEO Hazera) and Mary van Laar (Hazera)

The greenhouse is repurposed from an existing commercial operation, which aligns with Hazera’s commitment to sustainability. This facility will also allow Hazera to refine its breeding techniques and accelerate the development of innovative tomato varieties that meet evolving market needs. By leveraging advanced technology and expertise in breeding, Hazera aims to help growers overcome challenges and improve the quality of their crops.

The Netherlands, as a hub for high-tech tomato production, provides the ideal setting for this initiative, and Hazera envisions its new greenhouse as a vital tool for driving innovation and growth in the global high-tech tomato market.

Big thanks to the team
After the presentations and a tour of the greenhouse, we had the opportunity to discuss the future of tomato breeding in person with our partners. We also took the time to express our heartfelt thanks to the dedicated team of employees and contractors who worked on the construction of the new greenhouse.

Ready for the future
“This new greenhouse demonstrates our commitment to sustainability and efficiency, as well as extension of business operations”, says the new appointed Deputy CEO Milena Vulcheva. “We are incredibly grateful to everyone who contributed to this intensive period. This is a key milestone in our drive for innovation and ambition to become a leader in the high-tech tomato industry. Together with our partners worldwide we will build a sustainable future.”

A fresh boost for the region of Made
“The acquisition and renovation of André van Zeijl’s greenhouse by Hazera provides a fresh boost to Plukmade” according to Mayor Scholtze of Made-Drimmelen. “Since 1999, Hazera has had its operations in Made, and this expansion further stimulates local employment and commercial activity. It is something we, as a municipality, are proud of.”

For more information, please contact:
www.hazera.com / or check our social channels

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Hazera’s newly appointed CEO reflects on Growing in the seed industry

Posted on Nov 13, 2024

Hazera’s newly appointed CEO reflects on Growing in the seed industry

A conversation with Hazera’s new CEO, Ofer Peleg

In his two and half years as Deputy CEO, and in leadership roles at dynamic global companies, Ofer Peleg has gained significant experience in business and agriculture. Now, as he steps into the CEO-role at Hazera, Ofer reflects on lessons learned and looks ahead to what the future holds.

“It’s been a fascinating 2.5 years, in which we’ve worked to optimize our efficiencies and leverage our capabilities”, Ofer begins. “I find the most valuable lessons to be this industry’s innovative nature and strong focus on sustainability. That is what is leading us to find better solutions every day. I’m proud to be a part of it.”

Growing Together
“For me, the customer is front and center,” Ofer explains his priorities and his plans to strengthen Hazera’s focus on growing together with customers worldwide, and with the growers in a diverse global community in more than 130 countries.

“We’re putting great effort into adding value for them with our solutions, such as improving our loyalty programs, service level agreements and seed products to meet the needs of clients in different markets.”

“There’s a strong sense of partnership, professionalism and community within the organization. It is evident that our employees enjoy what they do and go above and beyond.” Ofer highly values the input he receives from employees. “It’s important to me to always be listening to what they have to say. I’ll admit that I can be demanding as a manager, but the greatest demands I make, are for myself.” To continue moving forward, Ofer says, Hazera as an organization needs to be flexible, agile and strongly focused on product quality. “By fostering a strong sense of ownership in everything we do, we can push our organization to excellence.”

Building on a century of growth
With Hazera celebrating its 100^th anniversary in 2025, Ofer takes a look at the future. “I’m honored that we’re part of the Limagrain Group, , together with our sister companies Vilmorin.Mikado and HM.Clause: the number one vegetable seed company in the world. Together, I see us continuing to play a huge role in the successes of the vegetable seed industry. And, most importantly, in the successes of the growers that we’ve been serving for nearly a century. We look forward to serving them for the century to come!” #GrowingtogetherAbout Ofer Peleg
Ofer joined Hazera in 2022 as deputy CEO after working for four years at Netafim (precision Irrigation global leader) as Vice-President, Global Supply Chain. Ofer had also previously worked 20 years in the pharmaceutical industry, most prominently at Teva Pharmaceuticals.

For more information, please contact:
www.hazera.com / or check our social channels

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Empowering Ethiopian farmers – a successful collaboration between Hazera, JDC and Greenlife

Posted on Sep 12, 2024

Hazera seeds, together with JDC, the global Jewish humanitarian organization, and its local representative Greenlife, has launched a two-year pilot program in Ethiopia. The project is part of TOV (‘Tikkun Olam Ventures’), JDC’s agricultural development project, that implements innovative agricultural technology (AgTech) to support and advance the businesses of smallholder farmers in developing countries, who currently use traditional farming methods.

Building on JCD’s decades-long and worldwide experience in collaborating with partners and companies such as Hazera, this program has been initiated to aid Ethiopia’s millions of smallholder farmers in increasing their crop yield with the help of AgTech.

Providing the foundation for success

The program started with seven demonstration sites, collaborating with local unions, MOAs and agricultural suppliers. Already in its second year, this collaboration has expanded to dozens of demo sites in targeted areas such as SNNPR, Amhara, and North Shewa to support hundreds of farmers growing tomatoes, onions, and peppers with the use of Israeli drip irrigation and fertilization systems. This technical support leads to enhanced productivity and better lives among the farmers, their families, and wider communities.

Local farmers unions and agribusinesses will also help the farmers get fair prices for their produce in previously untapped markets. TOV successfully managed to create a “Revolving Fund” model, which encourages the unions to adopt directed skillset and gives them the ability to purchase the seeds independently.

Hybrid seeds for a better yield

To achieve success, the JDC and Greenlife teams transfer the cultivational practices and knowledge needed to grow modern hybrid vegetables, with Hazera providing the hybrid seeds suited for the local growing conditions in Ethiopia. The goal of the program is to reach thousands of Ethiopian farmers over the next years.

One of these farmers is Mussa Jemal of Gurage. He shared that “Before partnering with the Greenlife and JDC, I planted local OPV vegetable crops, but since joining the project, I have access to Hazera’s hybrid vegetable seeds and seedlings, including Tomato Galilea, Hot Pepper Serenade Explorer and Onion Russet.”

“On top of these hybrid resources, the project also offers regular technical advice and extension services,” Jemal continued, “I’ve gained knowledge and skills to produce better quality yields by following the recommended agronomic practices and production protocols.”

Jemal proudly noted that based on the crop’s performance in the field, he anticipates a better yield this season.

The power of knowledge

Farmer Awgechew Betere, from Menjar Shenkora of Amhara, describes the importance of the knowledge transfer of the program and how it has helped his business.

“I’m getting regular technical support and extension advice on improving agronomic practices,” he said. “This includes irrigation, monitoring diseases and pests, fertigation, the application of pesticides and staking methods.”

Betere added that “all of this has improved my knowledge and skills in vegetable production. Thanks to the program, I’m sure I will get a better yield and income from the production. Furthermore, many of my neighbors have visited my farm and were motivated to produce hybrid vegetable crops as well next season!”

A fruitful collaboration

“As a leading seeds company in Africa and particularly in Ethiopia, we harness our strength and product portfolio for the good of this enterprise,” said Haggai Breslauer, the Sales Manager for Africa at Hazera. “Supported by our vast experience, we strongly believe that the combination of our added value of higher quality yield and the ability to compete with the challenging growing conditions brings significant advantages to the growers and their communities. This collaboration bears fruits of success, and we are proud to be part of this project!”

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Hazera’s International Open Days: Showcasing our global portfolio to our partners & customers worldwide

Posted on Aug 26, 2024

Hazera’s International Open Days: Showcasing our global portfolio to our partners & customers worldwide

-Visit us & connect your senses-

Warmenhuizen, August 22^nd – As Hazera, a leader in vegetable breeding and innovation, we are excited to announce our annual Open Days event. From Tuesday, September 24^th to Thursday, September 26^th. Growers, chain partners, and industry experts from around the world will converge at Hazera’s field in Warmenhuizen, The Netherlands

We are excited to grow together with you during our International Open Days. Connect your senses and experience our global range of varieties.

Hear our experts talk about our crops in the field and on display. Discover the latest techniques in mechanical planting and harvesting in our demonstrations.

What to Expect:

Open field varieties showcase: Visitors will have the unique opportunity to explore Hazera’s latest vegetable varieties. From all types of cabbages to leek, carrot, sweet corn and lettuce. In collaboration with HM.Clause and Vilmorin- Mikado. These varieties are meticulously developed to address challenges such as disease resistance, storage quality, yield, appearance, and taste. Our commitment to healthy and flavorful vegetables drives our continuous research and improvement efforts.

Innovative concepts: Hazera’s Open Days will unveil innovative vegetable concepts that prioritize taste, health, and ease of use. Notably, the extensive range of our ToBRFV tomato varieties and successful radish portfolio.

Fruited crops assortment: Inside the pavilion, we will showcase our tomato, cucumber and watermelon varieties. Visitors can explore the latest developments and innovations within these crops.

Guided tours and demonstrations:
Our product managers will be offering you guided tours showing you our latest varieties and sharing with you the latest information & insights. There will also be planting and harvesting demonstrations on the demo field in collaboration with Verhoest & Agriplant.

Event Details:
Dates: 24-25-26 September 2024. From 10.00 – 17.00
Location: Kanaalweg 16 Warmenhuizen, the Netherlands
More information: www.hazera.com/opendays
The International Open Days are organized in collaboration with HM.Clause & Vilmorin-Mikado.

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ZiMMan: The Cucumber Champion

Posted on Jul 10, 2024

Hazera’s Long Cucumber breeding program, initiated around ten years ago, is still relatively new. This makes it even more impressive that at such an early stage of the program, our team was able to breed ZiMMan, a variety that responds exceptionally well to new environmental stress factors like climate change, water salinization, and new plant viruses.

In the ever-evolving field of agriculture, with increased environmental challenges, Hazera needs to produce versatile varieties. ZiMMan is the first variety developed with this in mind. It is a notable addition to the Hazera cucumber portfolio, designed to tackle these challenges, with a main focus on fighting against the new plant viruses, especially CGMMV.

ZiMMan was launched in Spain, a key market for Long Cucumbers. But its adaptability to thrive under hot conditions, high yield, and comprehensive set of resistances (CYSDV, CVYV, CGMMV, Px) make ZiMMan a resilient and reliable choice for growers worldwide.

“The team started to develop ZiMMan around four years ago and within its first commercial year, ZiMMan achieved a 10% market share of the Spanish market in seed quantity. I’m impressed and proud of the team that they were able to achieve this level of success in such a short time with our cucumber breeding.” – Federico Puyo, Product Manager for Long Cucumber.

Moreover, ZiMMan showcases Hazera’s commitment to innovation and excellence, offering several key characteristics that ensure its adaptability to diverse growing conditions and environmental stresses:
Strong Root System: Ensures the plant’s resilience and ability to withstand stress.
Dark Fruit Colour: Indicates a healthy and visually appealing crop.
Plant Structure: Promotes optimal growth and productivity.

With investing the expertise of its team, Hazera is on a journey towards cultivating stronger and more resilient cucumber varieties.

Would you like to learn more about ZiMMan or our cucumber breeding program? Feel free to contact us.

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Cabbages: Growing food trend

Posted on Jun 21, 2024

From wraps to kimchi
Sauerkraut may be on the decline, but its consumption has been stable for years.

The way we eat sauerkraut is changing: from stew to an oven dish, as a side dish, or in a salad. “A new, young target group has discovered the health benefits of fermented products. That gives cabbage a boost.

Large part of cabbage for industry

The majority of red cabbage goes to the processing industry. They end up cut into vegetable packets or pre-cooked in jars. About 70% of white cabbage goes to processing plants and other processors. This is preferably done as soon as possible after harvest, according to Maarten Danenberg, product manager of Hazera. The remaining 30% of the white cabbage in the Netherlands ends up on the shelf in its entirety. That proportion is higher with pointed cabbage, says Danenberg: “Pointed cabbage is easier to cut in your own kitchen. And we’re seeing more and more recipes with half or a quarter of pointed cabbage, pan-fried or grilled on the barbecue.”

Hazera’s pointed cabbages Regency & Dutchman

Pointed cabbage is one of the head cabbages that is clearly growing in volume, Danenberg observes: “Not spectacular; a few percent per year. But that increase has been going on for about twenty years.” The development is coming from the United Kingdom, especially to the Netherlands and Germany.” Popular varieties at Hazera are Regency and Dutchman (for summer cultivation) and Marshal (storage). We also see growth in our flat cabbage varieties like Callaway & Catelya for Central Europe, the Balkans and Turkey.

Brassica breeding is part of Hazera’s heritage

It originated with development of varieties for Western Europe, but today we are a global player with a wide assortment of purpose specific varieties. Our Research and Breeding teams are closely connected to our global network of subsidiaries and distributors, through whom we are in touch with the latest industry trends and preferred requirements within the various Brassica crops.

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The snack vegetable radish mix: colourful, healthy, and Best Product of the Year

Posted on Mar 04, 2024

In the Nederlandse Consumentenverkiezing (Dutch Consumer Election) of 2023-2024, the AH Snack Vegetable Radish Mix, for which Hazera produces and breeds the radish seeds, has been elected as the Best Product of the Year in the category of potatoes, vegetables, and fruit. Dirk-Jan Polak, Crop Specialist in radishes, lamb’s lettuce, and baby carrots, sees the award as a compliment for the entire chain behind this product. “You help people make healthier choices.”

According to Dirk-Jan, the success story of the radish mix begins with genetics. “This ensures that we can continuously deliver high-quality seeds, allowing the grower to produce an excellent final product. Our radishes are beautifully round, have good internal quality, and grow very consistently during different seasons and weather conditions.” As a market leader in radish seeds, seed quality is a top priority at Hazera. “Credit for this goes to the breeders,” says Dirk-Jan. “Through continuous development, we have been able to introduce distinctive radish varieties to the market.”

Unique combination
In addition to genetics and seed quality, it’s the ability to produce radishes in various colors that makes the difference. “Purpella F1 and Whitella F1, purple and white radishes respectively, are the only two colored radish varieties cultivated on a serious scale. And they come from Hazera.” Combined with the well-known red radishes, these colored varieties form the AH Snack Mix. An idea from grower Ortolanda, says Dirk-Jan. “The mix of various colored radishes, sold in top seal packaging, aligns with the growing demand for snack vegetables, Ad Coolbergen, managing director of Ortolanda, explains.

Growing together
“We always keep the consumer in mind, on whose plate our product ultimately ends up. That’s why the collaboration throughout the chain is so important.” Dirk-Jan refers to the cooperation between Hazera, Ortolanda, Bakker Barendrecht (a Greenyard company) and Albert Heijn, from which the award-winning radish mix originated. “Breeding, developing, growing, and marketing these types of products requires craftsmanship.” Ad confirms this. “The successful introduction of a new product in the market requires good chain collaboration, where everyone is on the same page. This way, we can collectively meet the market’s needs and respond to consumer trends.”This has been excellently achieved with the radish mix, says Dirk-Jan. “The trend for 2024 is healthy snacking, where people choose vegetables and fruits instead of candy or chips. This radish mix perfectly addresses this trend, fulfilling two important consumer needs: healthy and convenient snacking.” Ad expects the mix to appeal to an entirely new, mainly younger, target audience. The radishes look appealing, are healthy, and are ready to eat straight from the container. With this product, Albert Heijn makes healthy snacking accessible.” Hazera and Ortolanda are both proud to contribute to this.”

Stay on track
Dirk-Jan is optimistic about the future, both in terms of the product and within the chain collaboration. “Radish is a beautiful vegetable that helps people make healthier choices. The fact that the AH Snack Vegetable Radish Mix has been chosen as the best product is a recognition that, with our breeders and partners, we are on the right path and an encouragement to continue the constant development of such products.”

Want to know more about our business?

Follow us on our social media channels to stay connected with our Hazera people! If you have any questions left, don’t hesitate to ask them via our contact page!

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Cultivating the future: Hazera’s new High-tech tomato greenhouse

Posted on Feb 05, 2024

Hazera has recently acquired a new high-tech greenhouse next to our headquarters in Made, the Netherlands. According to Yossi Shapiro, Head of R&D, this acquisition marks a significant step in Hazera’s journey to establish a strong position in the high-tech greenhouse tomato industry. He gives insight into the acquisition process, goals in research and development, and what Hazera can offer to the high-tech tomato market.

“Our goal to establish ourselves as one of the leaders in the high-tech tomato market with our mid- to long-term plan, as there is strong competition there”, Yossi says. “This goal was the primary motivation to invest in a state-of-the-art active tomato greenhouse, as you need the best facilities to compete with the best.” Hazera is empowering its tomato portfolio worldwide through the new high-tech tomato project with the strong support of Limagrain’s vegetable seed division. As the largest company in the vegetable seed industry, Limagrain Group has significantly invested in this project.

Backyard transformation
Yossi says multiple options were considered, such as renovating existing facilities or building a greenhouse from scratch. “But the answer was right in our own backyard: to buy an industry-grade, commercial greenhouse operation, that we can readily transform into a research facility with the help of our experts.” André van Zeijl, the previous owner of the greenhouse, has been an independent grower for over 25 years.
He has a lot of experience and will support the transition to a research facility.

With advanced technology and a focus on producing clean seeds through good seed and plant practices (GSPP), Hazera aims to elevate its research capabilities. Another important advantage of acquiring an existing facility, is sustainability. Re-purposing the greenhouse in Made, rather than building a new one, suits Hazera’s strategy of caring for the planet that helps us grow extraordinary seeds. We take our responsibility for the environment very seriously. Hazera has a lot of know-how and experience in breeding high-quality varieties that can be grown with reduced input. It’s great to see that a company like Hazera has such a strong focus on sustainability.

Experts in resistance, yield and taste
When talking about Hazera’s position in the high-tech tomato market, Yossi notes that “We also bring something very valuable to the table: our expertise in developing tomato varieties with strong resistance to diseases, particularly in response to ToBRFV, combined with excellent yield and taste. This can really equip growers to manage their biggest challenges. A great example of this is Pendragon, one of the ToBRFV-resistant varieties that we’ll be growing in the greenhouse. In addition, this greenhouse provides us with the opportunity to further improve yield, fruit quality, and commercial appeal of those varieties, and to implement the innovative techniques and technologies which will increase our efficiency, enhance the R&D outcomes, and accelerate time to market.”

“The Netherlands is the birthplace and center of the global high-tech tomato industry, so it is a natural location for us to launch this program”, Yossi continues. “But the goal of all our efforts is to develop hybrid high-tech tomato varieties to meet the evolving needs of our grower customers, wherever they may be, so they can serve the needs of their customers. When consumers are enjoying tasty and healthfully tomatoes grown from our seeds, we can say that we’ve been successful in our mission.”

A vision for tomorrow
“The heightened level of control and optimization in the high-tech greenhouse environment ensures that we can replicate production conditions under which we want to evaluate the varieties we are developing and advancing. That way, we aim to bring innovation and improvement to high-tech tomato markets around the world.”
“By combining our new active greenhouse research facility in Made, the expertise we have in developing leading tomato varieties, and our experience in customer engagement, we expect to play an important role in the high-tech tomato industry”, Yossi concludes. “There’s an exciting opportunity to grow this part of our business, and it starts with R&D.

Want to know more about our business?

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Fruit Logistica Innovation Award 2024

Posted on Jan 16, 2024

Staay Food Group and Hazera Seeds present new watermelon

Exceed mini watermelon nominated for Fruit Logistica Innovation Award 2024

The Exceed mini watermelon has been nominated for the 2024 Fruit Logistica Innovation Award, marking a proud moment in the long-standing partnership between Staay Food Group and Hazera. The winner will be announced at Fruit Logistica in Berlin (7-9 February), where Staay will be present to premier the Exceed watermelon.

Mark Loojenga, Marketing Manager at Staay Food Group, and Michal Taraska, Global Value Chain Lead at Hazera, discuss the product, the partnership and what to expect at the Food Logistica.

Exceeding expectations
According to Mark and Michal, the Exceed watermelon has earned its nomination through a unique combination of qualities that benefits growers, retailers and consumers. “The Exceed watermelon is a durable and eco-friendly variety, with strong resistance to diseases like powdery mildew and has plants that provide multiple harvests. Not only does this make life easier for the grower, but it also requires less fungicides and significantly less water than the production of traditional watermelons”, Mark says. Michal adds that this also helps reduce food waste: “Exceed makes it possible to reduce losses in production and during transport.”

“And due to the variety’s extended shelf-life of over 5-10 days longer than traditional watermelons, this variety displays a long-lasting freshness in both supermarkets and consumer’s homes”, he continues. With its compact, uniform size the Exceed watermelon answers a strongly growing call in the (Northern) European and American markets for smaller watermelons. “The size is suitable for ever smaller households and easy to keep in the fridge. And they’re seedless, which is both a major convenience for consumers and a waste-saver.” Mark adds. “But it’s the taste and color they come back for.” Michal: “The Exceed mini watermelon has a really sweet and crispy taste, as is shown by its above average Brix level.”

Team effort
The Exceed mini watermelon is the latest success in a long-standing collaboration between Staay Food Group and Hazera. “Staay is a strong and dynamic partner, which is key for successfully introducing a new product to the market”, Michal says. He underlines the importance of such a partnership for Hazera. “We can provide the best Formula One car, but we still need a top-class driver to win the race. In Staay Food Group, we’ve found that driver.”

An analogy Mark wholeheartedly agrees with. “Hazera provides top-quality seeds that are perfectly suited for our fields in Costa Rica. And with this newly developed variety, we perfectly reflect the demands of the market; we’re able to grow the right products. The Exceed mini watermelon is another step in our close and fruitful cooperation.”

Premier release at Fruit Logistica Berlin
The premier release of the Exceed mini watermelon for the European market will take place at Fruit Logistica, where Staay Food Group will be present at stand B45 in hall 3.2. “Here, we will also display a selection of other products we grow and offer ourselves,” Mark elaborates. “For the first time we can show our three club varieties of colored pears together: The Red Conference, Early Desire and Dazzling Gold are all exclusively available through Staay Food Group. Secondly, we show our hydroponic lettuces, and finally our wide range of available vine tomatoes. In addition, we will bring special attention to our branch in Venlo, which focusses on the food service industry. This location provides a quite unique service for the German market, where customers can buy products per box instead of per pallet and can combine different products on one pallet. This is ideal for restaurants, who usually don’t need entire pallets of one product.”

The prize-giving ceremony for the innovation award will take place on 9 February 2024, 2.30 p.m. at the FLIA Technology special exhibition area between Halls 1.1 and 2.1. Mark and Michal agree this nomination “shows we are on the right track in our team effort to successfully align the development, cultivation, sales and marketing of excellent and innovative products.”

Staay Food Group B.V.
Mark Loojenga
Marketing Manager
+31 6 13 80 89 81
mark.loojenga@staay.nl
www.staay.nl

Hazera Seeds B.V.
Rosaline Hazenbroek
Marcom Specialist
+31 6 28 09 60 68
rosaline.hazenbroek@hazera.com
www.hazera.com

Staay Food Group is an international cultivation, sales and marketing organization in fresh fruit and vegetables with a global network; The World is our Garden. Staay Food Group is a family business, founded in 1946. It delivers tailor-made products to customers in retail, wholesale, foodservice and processing.

HAZERA: Growing Together
Hazera’s headquarters are situated in Israel and The Netherlands, with subsidiaries in twelve countries and an extensive distribution network providing services in over 100 additional markets. This worldwide presence enables us to be close to our customers.
Hazera is part of the Limagrain Group, an international agri-business based in France. Being a farmers’ cooperative, the Limagrain Group understands the needs of its customers and has grown to become the largest seed company in Europe, specialising in vegetables, field crops and cereal products. Limagrain’s vegetable seed division is the second largest company in the industry.

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UPDATE: Hazera UK Partners Veg Power Schools Project!

Posted on Jul 20, 2023

UPDATE 07/12/23

Colleagues from Hazera UK joined the Veg Power Team on 8^th June 2023 to help the children of Birchwood Junior School in Lincoln with the next exciting stage of their ‘GROWING TO LOVE’ tomato project.

It was time to re-pot the tomato seedlings that the children had raised and looked after so carefully since sowing them in April, and they were thrilled to show us what they had achieved, all perfectly captured by the Veg Power camera crew!

With much enjoyment and enthusiasm, involving compost, pots, labels and plenty of water, the children were justly proud and happy to have prepared their plants to take home for nurturing over the summer holidays. We are sure you will see their joy and delight in the attached photographs!

We hope to have the opportunity to re-visit the school in September to witness the final chapter –
The Tomato Harvest!

(Original article below)

Hazera UK are delighted to be full members of the UK Veg Power Alliance, a not-for-profit organisation encouraging children to eat more vegetables. It has been shown that 80% of UK children are not eating enough vegetables, with one third eating less than one portion a day. Veg Power has introduced several initiatives to inspire children, and their parents, to include more vegetables as a fundamental part of their everyday diet.

Providing educational packs

One of the Veg Power initiatives for 2023 is to provide educational packs to schools across the country to link with the ‘EAT THEM TO DEFEAT THEM’ TV advertising campaign. The packs will be sent to 15 schools in the area around the Hazera UK Head Office, supported by our membership of the Alliance. We believe providing the packs to local schools will not only encourage the health and nutrition of local children but also promote the Hazera brand more widely.

Growing to Love

Hazera UK will also support the participation of local schools in another Veg Power initiative, ‘GROWING TO LOVE’. Most children are enthused by planting a tiny seed, nurturing it, and watching it grow, indeed, research has shown children are more likely to try the food they have grown themselves. The ‘GROWING TO LOVE’ project involves children sowing and raising tomato plants during the summer, and then using the fruits in cooking sessions at the conclusion of the project. In partnership with Veg Power, Hazera UK has agreed to fund ten classes of thirty children in local schools, providing each child with a Hazera-branded tomato growing kit. We will have the opportunity to take part in the fun by joining the Veg Power Team on two fully managed school visits: one for planting and one for repotting.

Explaining the journey from ‘field to fork’

With many children, especially those living in more urban environments, being unaware of the origin of their foods, this campaign and these visits will enable Hazera UK to explain the journey from ‘field to fork’ of vegetable production. This has the potential to expand knowledge and understanding of horticulture in the environment, and to also impart an appreciation of outdoor activities to improve health and wellbeing.

CSR commitments

Hazera UK absolutely endorses the ambitions and goals of this exciting project and is keen to play an active role. We are proud to be associated with our local community, whilst contributing to our CSR commitments. We look forward to the various activities and will provide you with updates showing the progress of our involvement throughout the summer months.

Please visit this link for more information on ‘GROWING TO LOVE’ and other exciting campaigns run by the Veg Power Team.

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How healthy food trends fuel culinary creativity

Posted on Jun 23, 2023

The drive for high-quality foods that contribute to a healthy lifestyle is stronger than ever. Vegetables are gaining a more prominent role in our diets. At the same time, events such as inflation, the energy and climate crisis and the pandemic have contributed to the strong urge to save money and energy. Even when preparing our meals. The result? Culinary creativity.

Preparing meals that are healthy for your lifestyle, the planet and your wallet: how do you do it? We take a look at the main trends.

#1 Vegetables in the lead role

Vegetables are increasingly becoming the main player in our meals. For some this means eating vegan or vegetarian, for others it means trying to cut back on their meat consumption. As a result, the demand for plant-based meals continues to grow.

Meals high in vegetables have a smaller carbon footprint and more nutrients, making them more cost-effective and sustainable. Moreover, this trend leads to culinary creativity: how do we create delicious meals around vegetables such as tomatoes, peppers and cauliflower? Growers love to see their crops become the star of the show!

#2 Vegetables fulfill a high-protein diet

The increasingly conscious approach to our diet also affects what we consider to be “the best source for the protein” we need. Whether for environmental, animal or health reasons, the days when meat was seen as the main source of protein are over. Vegetables such as broccoli are seen as valuable alternatives.

#3 Waste is not on the menu

Perhaps the easiest way to reduce your food costs and footprint: use everything! Food waste is prominent on the agenda of consumers, as well as governments and NGOs. Did you know that according to the UN, about 30% of food produced for human consumption is wasted? This waste of food and money inspires chefs around the world to get creative in using every part of produce. From root to leaf. The more creative you get, the less will end up in the trash – and the more will be left in your wallet.

Contact us!

Clearly, in the quest for a more sustainable and healthier lifestyle, we need to get creative in the kitchen! At Hazera, we keep a close eye on developments in this field and provide our partners with the knowledge, advice and products needed to keep up. Wondering how we can support your business? Then contact us

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Introducing the new Global Value Fresh Chain Lead of Hazera: Michal Taraska

Posted on Jun 16, 2023

Growing up on his family farm in Poland, Michal Taraska developed two main interests: agriculture, coming from the family business, and the commercial aspect, stemming from his grandfather who owned the bank in their village. Now, he combines those two passions in his role as Global Fresh Chain Lead for Hazera. In this article, Michal introduces himself and shares his insights on the Global Tomato Congress (GTC) he recently attended in the Netherlands.

“What I like about working in the seeds business is that you are involved right from the beginning of the process. These early stages are crucial for producing quality products,” Michal says. And when it comes to growing fresh produce, he knows what he is talking about. Having grown up surrounded by crops like onions, sugar beans, and wheat grown for seeds, Michal pursued an Agriculture Course at the University of Science and Technology in Bydgoszcz, followed by a series of jobs with leading seed production companies. For the past 8 years, Michal has been further developing his expertise with the Limagrain group, spending the first five years as the Sales and Development Manager in HM. Clause, and the past three years as a Project Manager responsible for partnerships with retailers.

From local to global impact

“One of our main projects there was to promote our Rosamunda Tomato variety in the fresh chain market,” Michal says. “It was a significant challenge since the Fresh Market was considered saturated and standardized. However, thanks to a strong team effort and a lot of hard work, we managed to introduce our innovative variety on the shelves of many major supermarkets and retailers. It’s an achievement that I’m very proud of.” His successful leadership role in this project led Michal to the conclusion: “If we can achieve this in Poland, can we also do it in other markets and on a global scale? It’s a great challenge with a lot of responsibility, but I’m ready to embrace it.”

Professional goals

As the Global Value Fresh Chain Lead of Hazera, Michal wants to continue getting Hazera’s products on the shelves of major retailers worldwide. “We have fantastic products and innovations that I want to introduce to the world. Another important goal of mine is to develop strong relationships with the people within our company and sister companies because achieving our goals will always be a team effort and lead to team victories. My new position combines the three things I love most about our field of work: the inspiring people, a healthy product that can have a positive impact on people’s lives, and the challenging projects we undertake.”

Inspiration all around

To find solutions for the challenges that come his way, Michal draws inspiration from two main sources; other people and the world at large. “I believe that listening to others, especially those with different perspectives, is an essential resource for generating new ideas on how we approach our business. But inspiration also comes from the world around you. I draw a lot from my hobby, kitesurfing. The interaction with wind and water allows me to recharge my batteries and enter a creative state of mind where my best ideas emerge.”

Global Tomato Conference

“My first attendance at the GTC left a strong impression on me,” Michal says. “It was inspiring to meet numerous experts from the seed industry and affiliated businesses all in one place. However, I was somewhat surprised by the relatively low number of growers and retailers in attendance. I believe events like this play a crucial role in knowledge sharing and collaboration, ultimately contributing to our collective goal of helping growers address the challenges they face. But I see opportunities to enhance the value of a conference like this by expanding its scope and involving more retailers and growers.”

“I was impressed by the consistent quality of Hazera’s products on display and the positive reception they received,” Michal continues. “The combination of firmness, extended shelf life, visually appealing characteristics, and delightful taste make Hazera’s tomato varieties a compelling choice for both retailers and consumers.” Michal concludes with a final lesson learned from the GTC and advice for growers: “Striking a right balance between providing resistance to viruses and maintaining delicious taste will enhance the overall desirability and marketability of the tomatoes produced, benefiting both producers and consumers.”

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Growing Together: an international event of collaboration and connection

Posted on Jun 05, 2023

The Growing Together international open days will take place in Israel on June 5-7. “It’s a unique opportunity to bring everybody together” says Veronica Derby, MarCom Manager at Hazera, and Haggai Breslauer, Sales Manager for Hazera Africa, who walk us through the event, sharing some exciting insights and highlights.

“It basically is the biggest event we held in recent years”, Veronica says about the Growing Together International open days. “It will bring over 85 customers, partners, and distributors of Hazera together, coming all the way to Israel from Africa, the Balkan region, the Americas, and the CIS-region. But there’s also a part for local Israeli growers”. According to Haggai, the goal is “to display our latest products, strengthen our bonds with clients and partners, and exchange knowledge and priorities between all parties involved. And of course: to have fun!”

What is the main purpose of the event?

Haggai emphasizes that, as the title ‘Growing Together’ suggests, the event will not be one-sided. “It is just as important for our clients to meet us, as it is for us to meet them. Our goal is to improve and grow together. This means not just explaining what we are doing, but also why and how.” To achieve this target, everybody must be looking in the same direction. Veronica: “By coming together we can connect, exchange knowledge about different products and markets, and align our priorities.”

Haggai says this transfer of knowledge is especially relevant for upcoming markets like Africa. “We see ourselves as having a responsibility in developing the agricultural market, not just to sell our products”. Another important goal to Haggai is for clients to meet the people behind the crops. “We want to bring our researchers forward. There’s two sides to that coin: On one side, our researchers can hear from clients first-hand what their needs are. And on the other side, we get to show our clients the hard work our teams deliver and what it takes to breed a good variety.”

What can visitors expect?

“We want our customers to get to know us, just as much as we want to get to know them, therefore we will start off with a few presentations on topics like our R&D and process innovations, ToBRFV-project, and production challenges. Then there’s the touristic part, in which we travel to Jerusalem and show everyone our beautiful country. “The third part is our field day, in which some groups visit a local nursery, a commercial union plot and our tomato greenhouse”, Haggai continues.

“And finally, on the last day of the event we will visit the main exhibition field where we display our products and come back to our Israeli HQ. This will include tours of our phytosanitary lab, our quality control germination and health labs,- as well as our in-house nursery”. For local growers, the Growing Together open days also form a great opportunity. Veronica: “For them, the event lasts 8 to 10 days, in which they can visit our development plot next to the exhibition where we present exciting new material that will soon be commercialized. However, from June 5-7 they have an extra nice opportunity, as they can be exposed to global activity.”

What excites you the most about the Open Days?

“To finally see all of our clients and partners face-to-face together again”, Haggai says. “It’s not often that we can get everybody from across the globe together for a professional event, for some clients it will even be the first time. So, this is a big deal for us. It gives us a chance to get everybody on the same page, strengthen relationships, share new products and developments, and learn from each other”. Haggai says he knows the visitors are very excited about the open days. “But believe me, so are we!”

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Hazera at AgroExpo 2023: “Growers know we have the solution to ToBRFV”

Posted on Jun 02, 2023

Hazera was present at the AgroExpo 2023 on Crete, Greece, from 26-28 May. Dimitris Karanikolos, Financial Administration Manager and Marcom Business Partner for the Greek subsidiary, explains the importance of this event. “Since last November, the Crete area has seen an increase in problems with the ToBRFV-virus. That’s why we had two main goals at the exhibition: to introduce and promote our ToBRFV-resistant varieties, and to spread information and increase awareness amongst local growers.”

“By now, around the 30% of the tomato cultivation in Greece has been affected by ToBRFV”, says Dimitris, further highlighting the vital importance of a strong and efficient policy against the virus. A policy that includes tomato varieties that are strong both in fruit quality and resistance. To get the main message on ToBRFV varieties across at the exhibition, Hazera created three main pillars: A fancy booth to spread awareness and display the products, meetings with small teams of agronomists to spread knowledge and a special demo field where growers could see the ToBRFV resistant varieties in the field.

Providing the right tools

“It is very important for us to build a stronger relationship with growers, but also with local agronomists, because they go into many different greenhouses and support the cultivation”, Dimitris says. “We noticed that the agronomists were very happy both with the complete knowledge we provided and the products that we offered. Our tomatoes are very tasteful and cover all the needs and standards of the Greek market, and besides that they also have ToBRFV IR resistance. This, combined with the information and awareness we spread, gives both growers and agronomists the tools they need to create healthy products of great quality.”

Knowledge is key.

When asked about his highlights of the AgroExpo, Dimitris answers that he noticed visitors came to the Hazera booth with knowledge and a clear purpose. “They knew we had a descent solution to the ToBRFV-virus, which means we successfully created awareness and knowledge about the variety with our campaigns. Another highlight was the feedback we got from growers that had already tested our varieties and told us that they are tasteful with very good shelf life”.

Dimitris is very happy to hear that growers are very satisfied with the sellable products they can now produce again, as he knows this hasn’t always been the case since the virus hit. “The last 3 years we have seen a dramatic increase of ToBRFV inflation in many areas. This led to the growers changing their habits: they either stopped growing tomatoes or growing smaller quantities to spread production, alternatively replaced them with other crops. This led to a decrease in tomato production, whilst the demand increased. Especially from May to October, when our population nearly doubles due to tourism.”

Product innovator to market leader

“So, the need for ToBRFV resistant varieties was urgent”, Dimitris continues. “We knew our varieties had good resistance, but we needed to ensure that our plants delivered both quality and quantity of fruits. After testing on a small scale, we moved to larger trials all over Greece last year. And with success, as growers can now produce high quality tomatoes again that are sellable in our market. Our competitors had good varieties as well, but they weren’t suitable for the Greek market. Thus, we have the advantage of being the first to have that optimal balance between production and protection”. Because of this, Dimitris is very optimistic about staying market leader for at least the next year or two. “And we expect to have the seeds and added value to cover all the needs of the market.”

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Meet the people behind the crops: Avi Gabai

Posted on May 24, 2023

In Hazera, we tend to put the spotlight on our successful products, yet their success starts with the People of Hazera: the truly committed and passionate experts who make it all happen on a daily basis. Meet Avi Gabai (65), our Production Research Manager from Herzliya, a city in central Israel. Avi spent more than three decades at Hazera in different roles, directly reflecting the progress and the growth Hazera has achieved during these years.

Avi has been with Hazera since 1990 in different roles in R&D and the Production departments, and from 2010 he has been managing the research in Production, improving the methods and tools of seed production, bringing innovation and solutions as continuous improvement processes. With his work, Avi helps the production teams improve their production performance for all of the Hazera crops.

“What is a common myth or preconception about your job or field of expertise?”

“If you will ask the people of Hazera, they would say I’m only dealing with Onions” he says while grinning (which isn’t the case). “When I am talking with people outside Hazera, it always come to this one question: ‘What happened to the taste of tomatoes? Bring it back please’.” Apparently, it’s the most painful subject people relate to.

“In your opinion, what is the most important personality trait/strength someone would need to work in your industry/be successful in your job?”

“In my field at Hazera, I work in collaboration with different groups in production, and it became evident that the most important trait is the ability to ‘recruit’ people to join your cause, and together achieve the goal of improving the production process and consequently- the results. Getting them involved, making them feel this project is really theirs, and beyond. Continuous improvement is a team effort.”

“Tell us about a project you are really proud of and why”

“I am really proud of our joint activity in the start-up incubator with ‘South Up’. Together, we created an accelerator, enabling AG-Tech start-ups to receive help from us, in terms of mentoring, facilities and funds, and in return these start-ups are giving the benefit of new and innovative technologies we can embed into Hazera. Also, their culture of fast and agile work processes can contribute to our culture in Hazera. This is a win-win situation: Hazera can enforce its growth engines with the new technology and they can develop it into something that could be shared with the world and become commercial and profitable.”

“What book or movie you would recommend us and why?”

“Setting all politics aside, I want to recommend a book that I am reading now. It’s called “Who’s Michael?”, written by Eliezer Shkedy, former chief commander of the Israeli Air Force, and former CEO of El Al. The book contains short stories from his past, showcasing his positive and humane approach to life. He tried to understand the other side above all, although he had some of the most demanding and stressing positions in the army- also true for him as a civilian. The way he followed and listened to his heart, thought about others and not just himself is really impressive and inspirational to me and I try to incorporate this attitude on a daily basis.”

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Sustainable solutions: the golden guidelines for Hazera

Posted on Apr 24, 2023

Saturday, April 22 was World Earth Day. A day dedicated to environmental protection and thinking about sustainable solutions to reduce our carbon footprint. The United Nations Sustainable Development Goals are the golden guidelines for Hazera to adhere to when offering sustainable solutions. “We are well aligned with the vision of United Nations to offer sustainable solutions, the ‘Farm to fork’ initiative and the reduction of potentially hazardous products,” according Tyrrel Chisenga, Global Crop Projects and Process Lead. “Because for us it’s always Earth day.”

“We prioritize the use of sustainable inputs for the development and delivery of high performing plant varieties. With crop performance being under pressure due to climate change and regulatory evolutions, we are investing in creating value for growers for improved crop resilience. Hazera focuses on the sustainable use of plant protection products and is an active member of trade associations that provide knowledge and recommendations for legislation such as Euroseeds (European), Plantum (Netherlands), UFS (France), BDP (Germany), and International Seed Health Initiative (ISHI) just to mention a few.”

Research
The teams at Hazera do not reach their goals alone. They often engage various universities and research institutes to help. Tyrrel: “Take for example the Academic and Consultancy Training (ACT) projects from Wageningen University (WUR). These allow us to get input on how to approach and manage the change in the regulations around the use of plant protection products without compromising on quality and compliance. The result of these projects was a well summarized approach by the students of the Wageningen Academic Consultancy Training group. To be compliant enables us to retain our freedom to operate.”

Hazera is also one of the pioneer companies to take part in the WUR MSc programmes ‘Sustainable Business and Innovation’. It is through such an active participation in academia and business operations that Hazera Seeds aspires to excel in sustainable solutions.

Collaborative research through Plantum
Hazera has close connections with other companies united in Plantum. “We use this to learn from each other”, says Tyrrel. “We are not hesitant to invite others into our facilities and see how we approach safety and invest in to excel in our activities. Always improving the foundations and innovations of our facilities will keep Hazera in the global top for years to come.”

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Continuous improvement keeps Hazera Seeds in the global top

Posted on Apr 10, 2023

Hazera is committed to developing high-quality seeds that allow communities to flourish. To do that, Hazera focuses on continually improving its operational excellence in research, production, processing and quality for both customers and employees. “We deliver the best to our customers, and we want to keep it that way”, says Tyrrel Chisenga, Seed technologist. “We put in a lot of effort, but there is always room for improvement.”

“We breed for new varieties, and multiply seeds for growers and farmers alike”, Tyrrel explains. “After production, we perform extensive quality control tests to confirm that our seeds meet the commercial quality standards. Based on the various tests that we execute, we initiate processing activities to ensure that we deliver quality. We also take care of physiological enhancement to ensure seedling vigour and establishment even under sub-optimal conditions. Our efforts are to make sure the seeds that our farmers sow and nurture into a crop, grow and eventually end up as delicious vegetables in supermarkets across the world.”

Quality control and Seed technology
Quality control and Seed technology are an indispensable component for Hazera when it comes to making sure we deliver the best quality. “Nature comes with its challenges and when we encounter challenges that may compromise the final product quality after production we initiate research into the causes and solutions”, says Tyrrel. “Such research may encompass physiological, physical, health, genetic aspects of the seeds or efficiency of processes. Everything we do is to ensure optimum quality for our customers.”

On top of the game
Even though Hazera adheres to the commercial quality standards and guarantees quality, there is always room for improvement, Tyrrel finds. Hazera invests in continually improving seed quality. “These investments include machinery for seed enhancement, automation of processes and the use of imaging systems for better inline decision making. Additionally, there are improved protocols with reduced lead times. We introduced the Lean management system in our processing plants. We created a work environment that allows the smooth and fast flow of processes and at the same time reduces work load. This allows us to cater to the needs of our customers in a brief period.”

For Hazera, its employees are on the same pedestal as the customers. Tyrrel: “The most important thing for the welfare of our employees is to make sure that their work remains interesting and safe. That is why we made a new tomato pelleting formulation that is safer for our employees to apply. It also results in improved sowability and seedling performance.”

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Meet the people behind the crops: Netta Doitch

Posted on Mar 17, 2023

In Hazera, we tend to put the spotlight on our successful products, yet their success starts with the People of Hazera: the truly committed and passionate experts who make it all happen on a daily basis. Meet Netta Doitch (43), our Global Lead Tomato Breeding from Mefalsim, a small Kibbutz in the southern part of Israel. It seems as though it was meant to be- the daughter of a flower and strawberry farmer, Netta (meaning “a young plant” in Hebrew), was destined for a life in agriculture.

Figure 1- Netta Doitch, Global Lead Tomato Breeding Hazera

When she was young, she gladly helped her dad around the farm and without knowing it performed “cuttings” from a very young age, removing a small part of the plant’s stem, and replanting it together with a “rooting hormone”, to receive a genetically identical plant. “I always enjoyed agronomy and loved visiting agricultural events. When I was in high school, I recall reading in the newspaper about a successful “breeding” of red and blue bananas and decided, even though I did not know what “breeding” was, that this is what I wanted to do for a living. Netta went on to get her Bachelor of Science in Agriculture with specialization in Genetic Breeding and Biotechnology and later fulfilled her dream to become a breeder, doing so with a true feeling of love and chosen destiny.

Netta has been with Hazera since 2009, when she started out as Tomato Breeder Assistant. Two years later she became an Associate breeder and led the determinate heat set tomatoes and indeterminate round open field tomato projects. Approximately 12 years later, she is now, the Global Lead Tomato Breeding; and amongst her many projects she also leads the breeding projects of the Indeterminate Round Open Field (IROF) tomatoes.

“What is a common myth or preconception about your job or field of expertise?”

“It seems as though everybody believes that breeding ruins the taste in vegetables”. Nowadays she just explains to whoever asks that she works in Tomato Genetics without transgenic interference.

Figure 2- Simply working in “Tomato Genetics”

“In your opinion, what is the most important personality trait/strength someone would need to work in your industry/be successful in your job?”

According to Netta, being a good breeder requires super focus on the goal, you have to ‘breathe’ breeding every day, the plant dictates your work and not vice versa. Netta also highlights the constant change of environments in a breeder’s life: “You can say that I wear two hats: “In winter, you can find me all neat and dressed up in office clothing, whereas in summer you could hardly recognize me, as I’m all covered in plant parts, soil, and remains of tomatoes.” In other words, you have to be highly adaptable and “passionate” about your field of work.

Figure 3- A day in the life of a breeder

“Tell us about a project you’re really proud of and why”

“I’m really proud of our Giga tomato, part of the IROF project in Brazil. When examining where we started and where we are at today, it is truly amazing!”. In the beginning of the project, we started out with zero resistance but very strong and vegetative plant genetics. The genetic change and adding the required disease we achieved was truly significant. The variety Giga in Brazil has excellent firmness, size, and unique array of resistances.

Figure 4- Project start: totally burned plants in Brazil

We went from totally “burned” plants, changed the selection method and started doing selections in the region, which was a major change in the way we work.

Figure 5- One of many hybrid evaluation field trials. Brazil 2012

For more than ten years, together with Arno Van Staden, Tomato Regional Product manager in Marketing, we studied the Brazilian market and trends ,we built a breeding platform in Brazil from scratch which gave us the boost for high level of Xct-resistant plant without compromising all other quality traits.

Figure 6- Climbing each and every obstacle together. With Arno Van Staden

This success story of Giga is a remarkable example of great cooperation between R&D and Marketing”, Netta goes on to say: “We walked it hand in hand, with top synchronization that greatly contributed to the success of the project”. On top of everything, we have succeeded in creating excellent genetic material for other markets as well.

Figure 7- GIGA variety “Has Quality” launch 2022

“Tell us something about you that most people don’t know”

I like to cook but I don’t like fresh tomatoes- I prefer cucumbers. Also, I recently got my kibbutz’s “annual entrepreneur for the community” award for the farm work I do at my home village/

Figure 8- Volunteer work farming for her community with the next generation

This short glimpse into Netta’s life and daily work truly showcase that breeding does run in one’s DNA.

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A Week in the Life of a Marcom Manager – Tamara van den Berge

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Growing Together with TOP The Onion Group

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A Week in the Life of a QA Specialist – Masha Nadav

Growing Together with TOP The Onion Group

Do you want to stay connected with our Hazera people?

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A Week in the Life of a QA Specialist – Masha Nadav

Growing Together with TOP The Onion Group

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A Week in the Life of a QA Specialist – Masha Nadav

Growing Together with TOP The Onion Group

Do you want to stay connected with our Hazera people?

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A Week in the Life of a QA Specialist – Masha Nadav

Growing Together with TOP The Onion Group

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A Week in the Life of a QA Specialist – Masha Nadav

Growing Together with TOP The Onion Group

Hazera & HM.CLAUSE together at Fruit Logistica 2025 in Berlin, 5th to 7th February

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A Week in the Life of a QA Specialist – Masha Nadav

Growing Together with TOP The Onion Group

Do you want to stay connected with our Hazera people?

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A Week in the Life of a QA Specialist – Masha Nadav

Growing Together with TOP The Onion Group

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A Week in the Life of a QA Specialist – Masha Nadav

Growing Together with TOP The Onion Group

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A Week in the Life of a QA Specialist – Masha Nadav

Growing Together with TOP The Onion Group

Hazera’s newly appointed CEO reflects on Growing in the seed industry

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A Week in the Life of a QA Specialist – Masha Nadav

Growing Together with TOP The Onion Group

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A Week in the Life of a QA Specialist – Masha Nadav

Growing Together with TOP The Onion Group

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A Week in the Life of a QA Specialist – Masha Nadav

Growing Together with TOP The Onion Group

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A Week in the Life of a QA Specialist – Masha Nadav

Growing Together with TOP The Onion Group

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Large part of cabbage for industry

Hazera’s pointed cabbages Regency & Dutchman

Brassica breeding is part of Hazera’s heritage

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A Week in the Life of a QA Specialist – Masha Nadav

Growing Together with TOP The Onion Group

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A Week in the Life of a QA Specialist – Masha Nadav

Growing Together with TOP The Onion Group

Want to know more about our business?

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A Week in the Life of a QA Specialist – Masha Nadav

Growing Together with TOP The Onion Group

Staay Food Group and Hazera Seeds present new watermelon

Exceed mini watermelon nominated for Fruit Logistica Innovation Award 2024

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A Week in the Life of a QA Specialist – Masha Nadav

Growing Together with TOP The Onion Group

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A Week in the Life of a QA Specialist – Masha Nadav