The story of Centro, a high-performing onion variety now sold throughout Europe, is one of innovation and strategic focus. Over the years, Centro has become a key symbol of Hazera’s dedication to producing top-quality onions and driving success in the global market.
Thirty years ago, Hazera’s market share in onions was low. In 1993, a dedicated project team was formed, bringing together experts from R&D, Marketing, and Commercial divisions, along with an external onion specialist. The goal: to uncover the reasons behind the low market share and implement impactful changes to significantly improve it.
Through extensive discussions with key growers and packers, the team identified the core issues—low yield and poor skin quality—which led to low pack-out rates and considerable losses for customers. This realization helped the team set new priorities, focusing on four key traits: yield, skin quality, dormancy, and firmness.
Recognizing that “what gets measured, gets improved,” the team invested in a machine to accurately measure firmness. This new approach provided clear focus and helped define the right priorities. Over the next decade, Hazera’s onion team consistently used this tool during their evaluations, allowing them to identify clear differences in traits like yield and firmness between Hazera’s genetics and those of competitors.
Together with a group of colleagues, the team selected breeding number 37-58 F1 for development. It was thoroughly tested with leading growers in key onion-producing regions, and a detailed plan was created to guide the project in the years to come. Numerous trials confirmed the variety’s exceptional performance. The variety was named “Centro” due to its high rate of single centers and was first launched in key markets, the Netherlands and Germany. Within 6-7 years, Centro gained popularity and was adopted in many other countries.
Hazera’s long-term commitment and investments have led to a substantial increase in its market share for onions. Hazera continues to focus on breeding and the development of high-yielding varieties with unique traits.
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