Hazera & HM.CLAUSE partnership at Fruit Logistica 2026 in Berlin

Hazera and HM.CLAUSE, both part of the Limagrain Group, will be present at Fruit Logistica from February 4 to 6 in Berlin. At their shared booth (31-A in hall 11.2), the two companies will highlight their latest innovative products and demonstrate how their collaboration adds value across the entire fresh chain.


Complete solutions for the fresh chain
At their shared booth, Hazera and HM.CLAUSE will present a selection of varieties tailored specifically for Fruit Logistica, offering visitors a clear view of how their combined strengths support every step of the fresh chain. Michal Taraska, Global Value Chain Lead at Hazera explains: “Our partnership allows us to bring together a wide range of knowledge and solutions, driven by a shared vision.” Manuel Ferrer, Food Chain Manager at HM.Clause adds: “We focus on delivering great taste while ensuring strong plant health, resilience, and sustainability.”

This year’s showcase highlights an extensive assortment, with tomatoes and watermelons taking center stage. “Bringing our portfolios together gives us the ability to offer growers and customers a broader, more impactful range,” Manuel notes.

Fresh innovations from HM.CLAUSE
“Freeman is an excellent variety for six-pack packaging, offering a unique flavour and vibrant colour that stand out in its segment,” Manuel explains. Perfect for creating shelf differentiation and boosting retail turnover, this mid-sized tomato combines delicious taste with ideal sizing for convenient six-pack formats, making it a strong performer in retail environments.

The Oxheart range—featuring HMC37961, Diamandia, HMC44413, and Flamansun—is designed for high- and medium-technology crops. These premium tomatoes deliver a striking colour palette from deep red and chocolate brown to flamed yellow, paired with an exceptional sensory experience. Manuel emphasizes that this vibrant spectrum makes Oxheart the perfect choice for gourmet and export markets where visual appeal and flavour are key.

The Marmande range brings authentic flavour and personality with varieties such as Adora, Ambrosía, Delisun, and Monteli. Offering shades from brown and red to flamed and pink, these tomatoes combine traditional taste with a modern twist, ensuring differentiation and premium quality for consumers seeking something special.

Manuel also highlights Mozzafiato and Sorprendor, innovative large-calibre peppers that deliver uniform fruits, thick flesh, and outstanding shelf life. These varieties provide high yield for growers and strong visual appeal for distributors, combining productivity with aesthetics to meet the expectations of both producers and retailers.

Finally, the broccoli varieties Pretorian and Gladiator maintain freshness and vibrant colour for longer, enhancing the consumer experience while reducing waste. Ideal for retail chains focused on quality and durability, these varieties ensure products look and taste their best throughout the supply chain.

Fresh innovations from Hazera
This year, Hazera is highlighting the rapidly growing segment of colorful snack tomatoes. “Healthy snack tomatoes are in high demand, and we’re excited to offer varieties that really stand out,” Michał says. The portfolio now features our International Taste Institution award winners, like Tentadero, an umami-rich cherry tomato with a perfect crunch, along with the Summer family varieties Summer Cool and Summer Soul, both prized for their excellent taste, very sweet flavor, and attractive yellow color. “We present healthy snack tomatoes with great flavor and texture you immediately fall for,” he adds.

In watermelons, Hazera continues to strengthen its lineup with Exotica, known as “the taste of summer” and a Fresh Market Award winner, offering a deep red color and crunchy texture. “Exotica captures exactly what consumers want: amazing taste, eye-catching color, and a reliable eating experience,” Michał notes. The range is complemented by additional innovative mini seedless varieties that provide consistent flavor, convenience, and all year round availability.

Together for fresher shelves
The collaboration between HM.CLAUSE and Hazera is built on years of experience. “Both sides bring deep knowledge and expertise,” says Manuel. Having led the development of flagship projects like Adora for HM.CLAUSE and Rosamunda for Hazera tomatoes, Manuel and Michal ensure that clients receive more comprehensive solutions, personal attention, and better results.

We are looking forward to meet you at Fruit Logistica.
Meet us at our shared booth 31-A in hall 11.2

 

Would you like to learn more? Contact us! 

Hazera Introduces new packaging design as part of Its rebranding journey

Same seed quality, fresh new look!


Hazera, a global leader in the vegetable seed business, is excited to introduce a refreshed packaging design, delivering the same high-quality seeds with a modern, sustainable twist.

Over the past year, Hazera has undergone a comprehensive rebranding process, updating its visual identity with a contemporary graphic language that better reflects the brand’s core values. This transformation is now extending to our packaging.

As part of this change, Hazera is taking steps towards greater sustainability by transitioning to more environmentally friendly packaging by eliminating the use of cans.

What’s New?

  • A redesigned logo, updated colors, and a fresh graphic look
  • Improved sustainability—transitioning away from metal cans

What Remains the Same?

  • The same seed quality you trust
  • Our unique security hologram for guaranteed authenticity
  • Familiar package sizes
  • Same packaging materials

This transition will occur gradually. If you still receive the previous design, rest assured that the new packaging will be available in your future orders.

For more information, please contact:
www.hazera.com / or check our social channels

HAZERA: Growing Together
Hazera Seeds is a global company that develops, produces, and commercialize  seed varieties and is a global leader in the seed industry. Hazera has headquarters in both the Netherlands and Israel and operates subsidiaries in 11 countries, together with a distribution network serving over 130 markets.
Hazera is part of the Limagrain Group, an international farmers’ cooperative based in France. Limagrain has grown into the largest seed company in Europe, specializing in vegetables, field crops and cereals. The vegetable seed division at Limagrain is the largest in the industry

Press Release: IR ToBRFV varieties in pipeline

Press release
August 2022

Hazera announces varieties with intermediate resistance (IR) to Tomato Brown Rugose Fruit Virus (ToBRFV) in pipeline

Hazera is proud to announce the launch of our ToBRFV intermediate resistant varieties- the optimal balance between protection and performance– providing the grower an effective tool to face the highly infectious virus, infecting tomato plants, fruit and affecting growers worldwide. The Tomato Brown Rugose Fruit Virus poses a constant threat to growers worldwide, significantly reducing yields, affecting the quality of fruit, and systematically infecting other plants, as it is a very transmittable virus that can infect through soil, tools, water, and people’s contact.

Since ToBRFV hit, Hazera’s R&D team has been working tirelessly to find varieties capable of giving an effective level of ToBRFV resistance without compromising the yield and fruit quality we’ve invested years to perfect. Over the course of several years, Hazera researchers and agronomists invested endless resources to find solutions to address our growers’ needs worldwide. Moreover, according to Alejandro Szechtman, Hazera’s Portfolio Marketing Director, “These efforts included in-depth trials in many locations, under different conditions in a global scale, to confirm that we are able to provide the optimal solutions, with the right balance between performance and ToBRFV protection”.

Hazera is proud to announce a wide ToBRFV resistant variety pipeline worldwide, with which we will be able to tailor-make the optimal solution per market requirement, beginning with Italy, Greece, Spain, Mexico, Turkey, Israel etc’.

Hazera, through Limagrain’s upstream research, contributed to a network of internal and external collaborative discovery projects on ToBRFV using different approaches. This resulted in Limagrain being the first company to file a patent on ToBRFV resistance in tomato in 2017. While the first generation of tomato hybrids resistant to ToBRFV is being commercialized, Limagrain discovery programs continue to work intensively to find resistances against potential emergent more aggressive forms of this devastating virus.

“Our R&D efforts haven’t ended, we’re still investing to achieve higher resistance, and expand our portfolio to the benefit of growers worldwide,” said Szechtman.

Hazera is a global leader in the seed industry. Hazera has headquarters in both the Netherlands and Israel. We operate subsidiaries in 11 countries, together with a distribution network serving over 130 markets. Our partners operate in all kinds of climates, and under diverse growing conditions and market requirements. For over a century, our top priority has been walking alongside them, developing an enormous variety of seeds and providing comprehensive support every step of the way. Hazera’s team of experts works directly with growers to evaluate their needs, assist during variety selection and provide guidance and support throughout the crop cycle.

Hazera is part of the Limagrain Group, an international agri-business based in France. Being a farmers’ cooperative, the Limagrain Group understands the needs of its customers and has grown to become the largest seed company in Europe, specialising in vegetables, field crops and cereal products. Limagrain’s vegetable seed division is the second largest company in the industry.

SHANTY IMPROVED F1

Successful training at Demo-day for local growers of Tomato SHANTY IMPROVED F1, was conducted by Amiran last week at Narok. This well-known variety is adapted to tough growing conditions, have strong plant frame and BIG size fruits, which bring high yield potential. Additional advantages are TYLCV, TSWV and Pst resistances. For SHANTY IMPROVED F1 and other Hazera products, please contact our distributor Amiran Kenya. See you at the fields!

(more…)

A Big Thanks to Our Onion and Tomato Growers!

A big thanks goes to all the Onion and Tomato growers who shared with us their positive experience and feedbacks on our products. Onion Varieties QUARTZ F1, GUADALUPE F1, RED KING F1 and tomato SHANTY IMPROVED F1 are at its peaks! Well done, great work! For more details, please contact Terragrisen Senegal. See you at the fields.

(more…)

Onion RUSSET F1

Onion RUSSET F1 is clearly one of the leaders in our Africa’s Onion portfolio. Those great pics of High Yield, great Quality and Uniform Harvest been sent to us from beautiful Tanzania. Please contact our distributor, Balton Tanzania, for more Hazera products, including Tomatoes GALILEA F1 and GALILEA IMPROVED F1.

(more…)