Press Release: IR ToBRFV varieties in pipeline

Press release
August 2022

Hazera announces varieties with intermediate resistance (IR) to Tomato Brown Rugose Fruit Virus (ToBRFV) in pipeline

Hazera is proud to announce the launch of our ToBRFV intermediate resistant varieties- the optimal balance between protection and performance– providing the grower an effective tool to face the highly infectious virus, infecting tomato plants, fruit and affecting growers worldwide. The Tomato Brown Rugose Fruit Virus poses a constant threat to growers worldwide, significantly reducing yields, affecting the quality of fruit, and systematically infecting other plants, as it is a very transmittable virus that can infect through soil, tools, water, and people’s contact.

Since ToBRFV hit, Hazera’s R&D team has been working tirelessly to find varieties capable of giving an effective level of ToBRFV resistance without compromising the yield and fruit quality we’ve invested years to perfect. Over the course of several years, Hazera researchers and agronomists invested endless resources to find solutions to address our growers’ needs worldwide. Moreover, according to Alejandro Szechtman, Hazera’s Portfolio Marketing Director, “These efforts included in-depth trials in many locations, under different conditions in a global scale, to confirm that we are able to provide the optimal solutions, with the right balance between performance and ToBRFV protection”.

Hazera is proud to announce a wide ToBRFV resistant variety pipeline worldwide, with which we will be able to tailor-make the optimal solution per market requirement, beginning with Italy, Greece, Spain, Mexico, Turkey, Israel etc’.

Hazera, through Limagrain’s upstream research, contributed to a network of internal and external collaborative discovery projects on ToBRFV using different approaches. This resulted in Limagrain being the first company to file a patent on ToBRFV resistance in tomato in 2017. While the first generation of tomato hybrids resistant to ToBRFV is being commercialized, Limagrain discovery programs continue to work intensively to find resistances against potential emergent more aggressive forms of this devastating virus.

“Our R&D efforts haven’t ended, we’re still investing to achieve higher resistance, and expand our portfolio to the benefit of growers worldwide,” said Szechtman.

Hazera is a global leader in the seed industry. Hazera has headquarters in both the Netherlands and Israel. We operate subsidiaries in 11 countries, together with a distribution network serving over 130 markets. Our partners operate in all kinds of climates, and under diverse growing conditions and market requirements. For over a century, our top priority has been walking alongside them, developing an enormous variety of seeds and providing comprehensive support every step of the way. Hazera’s team of experts works directly with growers to evaluate their needs, assist during variety selection and provide guidance and support throughout the crop cycle.

Hazera is part of the Limagrain Group, an international agri-business based in France. Being a farmers’ cooperative, the Limagrain Group understands the needs of its customers and has grown to become the largest seed company in Europe, specialising in vegetables, field crops and cereal products. Limagrain’s vegetable seed division is the second largest company in the industry.

Cabbage CHAKA F1

Cabbage CHAKA F1 is a real rising star in our portfolio! With great performances, this variety produce well-covered, round and well filled heads. It has high yield due it’s big heavy heads and excellent internal quality. Added values of the CHAKA F1 are resistances to Black Rot, Downey Mildew and Fusarium. It is easy to grow and has impressive field holding. Check the CHAKA F1 at GAL Seeds, our distributor in Kenya.

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Cabbage LANDINI F1

When it comes to basic, Cabbage LANDINI F1 is a stable variety you can count on. Big-size, round shaped green heads and good internal density are just some of its advantages. This variety have High yielding potential with good standing ability, which provides the grower flexibility at picking. Cabbage LANDINI F1 is also available at Ethiopia – check it with our distributor GREENLIFE.

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Hazera Participates in the 2020 AFSTA Congress

This year the AFSTA Congress (African Seeds Trading Association) held in Livingstone, Zambia, from the 2nd to the 5th of March, and attended by hundreds of delegates from numerous countries (both from Africa and worldwide). Hazera was
proud to once again participated in this Congress, as an exhibitor and member of AFSTA, alongside leading seeds companies, both international and African.

Hazera’s lovely booth will showcase our products which are particularly suitable for the African market. Our team will be headed by Jawdat Badawieh – Hazera’s Africa Commercial Director as well as Joram Wambugu – Africa Sales & PD Manager. Our
presence at this important annual Congress is a key component of our strategy to continue Hazera’s development and growth in East Africa, and advance activities and operations in West Africa.

The Congress is also an excellent opportunity to learn more about the markets, their needs and new consumer trends, as well as a great opportunity to welcome many local African visitors, including companies, dealers and farmers and to reinforce our
relations with them, and network with the local growers, customers and NGOs.

Great Success for Hazera at this Year’s AFSTA Congress 2019

This year the African Seed Trade Association (AFSTA) congress was held in Mombasa Kenya from March 4 to 7, where it was attended by hundreds of delegates from dozens of countries (both from Africa and worldwide). Hazera was proud to take part in the Congress, alongside leading international and African seeds companies, as an exhibitor and members of AFSTA.

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