Hazera PLC Open Field Event in Ethiopia

Hazera & Greenlife Trading PLC’s Open Field Event in Ethiopia, held from 21 to 25 of May 2014 at the Koka Ethiovegfru Farm, was attended by more than 200 farmers, agricultural professionals, extension workers, media representatives & NGOs from various regions, including Afar, Somalia, Oromia, Amehara and Dire Dawa Administration. Also attending the event, that was held for the 5th year in a row, and is now an annual tradition, were groups of distributors and agronomists from Tanzania, Kenya, Sudan and Zimbabwe participated.

Mr. Jawdat Badawieh, HazeraLtd.’s Head of the Middle East & Africa Commercial Division Business Unit from Israeli, and Green life PLC’s agronomist displayed to growers the varieties that the company has developed especially for open field cultivation. They also conducted tours of the fields enabling participants to see the varieties first hand, from close up, and to learn about their growing conditions, yield potentials and the disease resistances of the varieties. The crops shown during the Open Field event in Ethiopia included tomatoes, onion, peppers, cabbage, watermelons and lettuces.

Brochures and booklets with information and explanations about the varieties suitable for Ethiopia were distributed to the participants, who seemed extremely pleased with the event, during which provided them with valuable information, experience and encouragement to grow the varieties on show.