Since May 19th 2022, Ofer Peleg is the new Deputy CEO of Hazera. He will lead sales, supply chain, production and IT. “We have great ‘DNA’ in Hazera, but also opportunities and potential to become a well-integrated company and realize solid and robust processes.”
Ofer, fifty years old, lives near Tel Aviv, together with his wife and three children, aged 21, 18 and 13. He is used to work for several leading companies in multicultural and dynamic environments. “I started as an industrial engineer in the pharma industry, and stayed there for about twenty years. At Teva pharmaceuticals, the Israeli global generic leader, I served in various positions in both R&D and Operations, where my last role was to manage three large facilities in Europe, for that role I moved with my family to Amsterdam for two years. After that I became vice-president of the Global supply chain at Sun pharmaceuticals , a global Indian pharma company. In the last four years I was the vice-president of the Global supply chain at Netafim, a global leader in precision irrigation. “At Netafim I focused on the same customers and ambition as Hazera; helping farmers to get the best out of their crops for both quantity and quality.”
Go the extra mile
“I got a very warm welcome, both at Hazera and Limagrain, there is a strong sense of partnership. The people I have met enjoy their profession and are very enthusiastic, willing to go above and beyond to serve our customers. They know that by doing so, they are making the world a better place. Shortly after I started at Hazera, I was lucky to meet many of my colleagues at the annual Limagrain conference in Prague.
“I just started my learning, there is a huge knowhow and great professionalism here” says Ofer. But our competitors are not waiting for us, and we have to be agile, flexible and focus on quality. We can’t stop, not even for a minute; we are running a marathon and we want to finish first. There is also an opportunity for becoming a well-integrated company and realizing solid and robust processes.”
Way of working
“We produce seeds all over the world; How can we do this as efficient as possible? What is our optimal footprint?, How to optimize our inventory? How can we leverage our capabilities? In my former positions I have helped answering similar kinds of questions. I’m looking forward to share my experience and contribute to Hazera.”